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McDonald's Corporation is bringing pop culture into its menu strategy once again through a nationwide collaboration with Netflix, Inc. , tied to the animated IP KPop Demon Hunters . The limited-time campaign combines themed meals, collectibles, and app-based engagement into a rollout aimed at fandom-driven demand. The Saja Boys Breakfast Meal At the center of the collaboration are two character-inspired meal bundles representing opposing sides of the IP. The Saja Boys Breakfast Meal features a Spicy Saja McMuffin paired with hash browns and a drink, while the HUNTR/X Meal includes Ramyeon McShaker Fries, a 10-piece Chicken McNuggets order, and two limited-edition sauces — Hunter Sauce and Demon Sauce. The HUNTR/X Meal Hunter Sauce and Demon Sauce The dual-meal setup separates the offering by character identity , translating narrative factions into distinct product choices that invite participation and repeat engagement. The Derpy McFlurry The dessert entry, Derpy McFlurry , build...

How an invasive species briefly found its way onto a Florida menu In Florida, green iguanas have become a familiar and invasive presence. The reptiles appear along canal banks, in suburban gardens, and high in the branches of roadside trees. But when one unexpectedly appeared as a pizza topping, the internet suddenly took notice. A pizza comes out of the oven. Melted cheese. Tomato sauce. The familiar blistered crust. And then someone mentions the topping. Iguana. The pause that follows is almost automatic. Not because reptiles have never been eaten before. Across parts of Central America and the Caribbean, iguana meat has long appeared in stews and grills. The surprise comes from where it has appeared this time. On pizza. Iguana meat is commonly eaten in several Latin American and Caribbean cuisines, sometimes nicknamed “chicken of the trees” for its mild flavor. Iguana meat is mild and lean, often compared to chicken. In Florida, green iguanas are hardly rare. They climb trees along...

Lidl GB has partnered with Nik Bentel Studio to launch the limited-edition Trolley Bag , a handbag designed to resemble a supermarket shopping trolley. The release will take place through a two-day physical pop-up in London, UK (20–21 February) , followed by an online ballot via official brand channels . The Lidl GB × Nik Bentel Studio Trolley Bag features a structured metal frame inspired by a traditional grocery cart, translating supermarket utility into a fashion accessory format. The project follows the earlier Croissant Bag collaboration between the UK supermarket retailer and the New York–based design studio. View this post on Instagram A post shared by NiK Bentel Studio (@nikbentelstudio) This supermarket-object reinterpretation aligns with other food-inspired fashion experiments, such as Brigitte Tanaka’s Undercover Baguette concept , which similarly transformed a grocery staple into a wearable accessory. The in-person activation, titled “Lidl Fr...

Tic Tac has launched Tic Tac Chewy in the United States with a February 2025 national campaign titled “Soft on the Inside,” supporting its expansion into the chewy candy category. Owned by Ferrero North America , Tic Tac Chewy is a fruit candy positioned beyond the brand’s traditional mint segment. The chewy candy features a crunchy outer shell and a soft center, shifting Tic Tac from breath refreshment into the broader U.S. fruit candy aisle. Tic Tac Chewy is available in Fruit Adventure and Sour Adventure variants, reinforcing Ferrero’s move into multi-texture chewy candy formats within the U.S. confectionery market. The February 2025 Tic Tac Chewy campaign runs across streaming platforms and social media as part of a national rollout. The activation supports Ferrero’s strategy to scale Tic Tac Chewy as a long-term product line extension within the U.S. chewy candy segment rather than a limited seasonal release. Tic Tac’s expansion into new formats follows earlier brand experiments i...

Dr Pepper just shrank. The limited-time Tic Tac Dr Pepper Mints are rolling out in the United States, bringing the soda’s iconic 23-flavor profile into a compact mint candy format. The iconic soda is now inside a tiny Tic Tac bottle. No can. No fizz. Just shake-and-go energy. It’s bold. It’s weird. It works. Same loud flavor identity. Completely different format. Instead of cracking open a cold drink, you flip open a mint box. Tap. Crunch. Done. This is crossover culture at full brightness. Big soda personality. Pocket-size attitude. Limited-time. High-contrast. Shelf-pop kind of drop. If you like your snacks slightly chaotic and very recognizable, this one is loud in the best way. [ English Version | 中文版本 ] Reference: Ferrero

In 2026, Tesco introduced a new brand platform, “It’s Not a Little Thing. It’s Everything.” As part of the rollout, selected Bags for Life replaced the TESCO wordmark with five letter words such as Treat , Party , and Thank . The logo disappears. The brand does not. This marks a platform shift , moving from storytelling led positioning toward a more distilled emotional frame. The campaign presents food as everyday infrastructure , where groceries support small exchanges that carry meaning. The bags deliver that idea directly. Instead of promoting products or price, they display concise emotional cues. The five letter constraint keeps the language immediate and readable. The emphasis is on meaning over merchandise . Recognition remains intact. Tesco’s blue colour system, its stripe device, and the long standing strapline “Every Little Helps” continue to anchor identity. Removing the wordmark signals asset confidence , not absence. Reusable bags travel beyond the store into streets, h...

In  February 2026 , Papa John’s staged a  one-night MICHELIN-style dinner in Manhattan, New York City  to promote its  new Pan Pizza . The reservation-only event was positioned as part of a  MICHELIN-themed campaign  supporting the Pan Pizza launch, though it was  not an official MICHELIN Guide evaluation . The New York dinner featured a  three-course menu centered on the new Pan Pizza , along with  Pepsi pairing flights led by a “Soda Sommelier.”  The pizza was plated and presented in a structured dining format, shifting the experience from  quick-service delivery to curated presentation . The new Papa John’s Pan Pizza includes a  thicker pan-baked crust ,  crispy caramelized edges , a  softer interior texture , a  garlic parmesan crust finish , and a  six-cheese blend . By staging the Manhattan event in a fine-dining setting, Papa John’s aligned the Pan Pizza launch with  premium restaurant language ...

IKEA has released its latest Cooking & Eating Report 2026 , revealing how everyday eating habits are shifting around the world. According to the report, 18% of people now eat dinner on the sofa , while only 44% regularly eat at a kitchen table . A smaller group say they eat in bed (4%) or standing up in the kitchen (4%). The study is based on responses from over 31,000 people across 31 markets , examining how screens, space constraints and busy routines are reshaping home dining habits. The findings reflect a broader shift in how the home functions, not just as a dining space, but as a flexible living environment where eating blends with rest and entertainment. This evolving behaviour also aligns with how IKEA continues to experiment with casual, accessible food formats in-store, such as its recent extended-length hot dog concept — showing how food and furniture experiences increasingly overlap inside the IKEA ecosystem.  You can access the full IKEA Cooking & Ea...

bibigo has set up a branded food kiosk at Korea House in Milan , operating alongside the Milano Cortina 2026 Winter Olympics period . The kiosk introduces visitors to bibigo’s packaged Korean food range through a convenience-store-style setup , reflecting how the brand is commonly experienced in Korea . Products on display and sampling include instant noodles, dumplings, tteokbokki, seaweed snacks, and ready-to-cook items . According to parent company CJ CheilJedang , the activation is part of its broader effort to grow bibigo’s presence in Europe , using international sporting events as a high-visibility touchpoint for both consumers and retail partners . The Milan booth follows similar bibigo activations at previous Korea House locations , positioning Korean everyday food not as a specialty item , but as a familiar, accessible meal format for global audiences . [ English Version | 中文版本 ] Reference: CJ Food

A fan-designed Ramen bowl build on LEGO Ideas has been officially approved after surpassing 10,000 supporters , advancing into commercial development under The LEGO Group . The project, created by Micdud, reached the 10,000-supporter threshold on the LEGO Ideas platform, qualifying it for the structured review process. Following evaluation in the First 2025 Review , the concept was selected to move forward as a future retail set. The design features a detailed brick-built ramen bowl with interchangeable toppings, including noodles, egg, shrimp, seaweed, mushrooms, chopsticks, and a traditional-style spoon. The model references four classic broth styles: shoyu, tonkotsu, miso, and shio. Under the LEGO Ideas system , projects that achieve 10,000 supporters enter an official review stage. Approved submissions then proceed into internal development, where the final retail version may differ from the original fan design. Release details, including set number, pricing, piece count, and la...

In April 2026, Nutella Peanut will launch in the United States as a new variation of Nutella , introduced by Ferrero Group . The formula stays familiar. It’s still the classic cocoa-hazelnut base - now layered with Roasted Peanut Flavour. This is positioned as a permanent U.S. variant, not a limited drop. A Small Adjustment, A Clear Direction The original Nutella is not changing. Nutella Peanut sits alongside it as a market-specific option. In the United States, peanut butter is a long-standing pantry staple, especially for breakfast and sandwiches. By introducing a peanut-forward version, Nutella aligns more naturally with existing American spread habits. This move reflects regional adaptation rather than reinvention . The brand identity remains intact, but the entry point shifts. Ferrero has been strengthening its North America presence in recent years, and Nutella Peanut fits into that broader expansion strategy. It doesn’t redefine Nutella. It simply adjusts how Nutella fi...

English Version | 中文版本 At first glance, it looks like McDonald’s has done something unexpected with Chicken McNuggets. But McDonald's has not added caviar to its menu. There is no in-store availability, no new product rollout, and no plan to make this pairing part of regular dining. What McDonald’s released instead is a one-time, online-only giveaway , tied to Valentine’s Day in the US. The McNugget Caviar Kit appeared briefly through a dedicated campaign drop. Quantities were limited, and once the giveaway window closed, the kit was gone. The contents were straightforward: Chicken McNuggets, caviar, crème fraîche, a serving spoon, and a McDonald’s Arch Card. The caviar was supplied by Paramount Caviar . This combination didn’t come out of nowhere. Nuggets paired with caviar have circulated online for years, mostly as a visual contrast rather than a serious eating suggestion. The appeal has always been in the image — familiar fast food placed next to a symbol of luxury. ...

English Version | 中文版本 IKEA UAE has added a half-meter (around 20-inch) hot dog to its Bistro menu. One hot dog. Extra length. Built purely for fun. Priced at AED 19 , the oversized hot dog keeps everything familiar. Same hot dog idea, just stretched out. No new flavour play. No remix. The size is the point. View this post on Instagram A post shared by Time Out Dubai (@timeoutdubai) This is classic IKEA Bistro behaviour . Affordable. Playful. Easy to share. The kind of item that makes people stop, take a photo, and sit down before heading home. Available at IKEA UAE stores , positioned as a local menu activation . Sometimes the story is simple. Make it bigger. Let people smile. English Version  |  中文版本 Reference: IKEA