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English Version | 中文版本 Garudafood has launched Chocolatos Rich Dubai Chocolate , expanding its Chocolatos wafer roll range with a flavour inspired by the widely shared Dubai-style pistachio chocolate trend. This is a trend-translation product, not a luxury import. The new variant keeps the familiar wafer roll structure, coated in chocolate and filled with pistachio-flavoured cream, allowing the brand to reference a premium dessert trend while staying firmly in the mass-market snack category. Crunch remains the core experience. By using the wafer roll format, Garudafood prioritises texture and snackability, with pistachio chocolate positioned as a flavour upgrade rather than a format shift. “66% cream” works as a richness signal. The cream content claim reinforces indulgence without reframing the product as artisanal or limited-edition, aligning with everyday retail expectations. The launch reflects how viral dessert cues are being absorbed into mainstream FMCG. Instead of storyte...

English Version | 中文版本 Vitmaker has launched Skinnie Pops high protein popcorn in Indonesia, entering the high protein snack market and expanding its functional food portfolio . Skinnie Pops is positioned as a protein popcorn snack designed for consumers seeking high protein snacks with controlled calories. Skinnie Pops high protein popcorn is formulated with added whey powder , making it a protein enriched popcorn product . Each pack of Skinnie Pops contains 11 grams of protein , with 120 calories per 30 gram serving , positioning it within the low calorie high protein snack segment. The product targets consumers looking for protein snacks , fitness snacks , and everyday high protein foods . The popcorn is marketed as gluten free popcorn and non GMO popcorn , supporting demand for clean label snacks , better for you snacks , and health oriented snack products . Skinnie Pops high protein popcorn is available in American Barbeque , Salted Egg , and Seaweed flavours, offering pro...

English Version | 中文版本 CHAGEE has introduced a set of regional New Year tea offerings across Southeast Asia, aligning citrus-forward flavour profiles with seasonal demand and festive traffic cycles . In Malaysia, the brand launched Yuzu Tie Guan Yin Tea , available from late January 2026. The drink combines floral Tie Guan Yin tea with yuzu , positioned as a limited-time Chinese New Year menu item . Campaign visuals and in-app promotions emphasise brightness, freshness, and sharing cues , with availability across CHAGEE Malaysia outlets nationwide . In Indonesia, CHAGEE introduced a Lemon Tea Series , featuring multiple variants built on jasmine green tea and Da Hong Pao tea bases . The lineup highlights a lighter, citrus-driven profile , promoted through official CHAGEE Indonesia social channels as a seasonal refresh rather than a permanent menu expansion . The “camellia” reference appearing in New Year communications aligns with CHAGEE’s existing Camellia Oolong product family , w...

English | 中文 Starbucks has reopened its first-ever store in Indonesia at Plaza Indonesia following a full redesign, marking a renewed chapter for the brand’s original Jakarta location. The store, now operating as Starbucks Reserve Plaza Indonesia , originally opened on 17 May 2002 . It has been relocated to the mall’s basement level as part of Plaza Indonesia’s tenant reconfiguration, with the move used as an opportunity to reimagine the space rather than recreate the original layout . The redesigned outlet spans approximately 311 square metres and accommodates up to 101 guests . It operates daily from 8am to 10pm . The interior draws on Starbucks’ long-standing relationship with Indonesian coffee, particularly Sumatra , reflected through warm wood tones, earthy colours, and material references inspired by coffee-growing landscapes . The reopening was marked by a Pour Over Ceremony , highlighting manual brewing and coffee craft . According to the brand, the location is positio...

English | 中文 Indofood Taburi is a powdered seasoning line introduced by Indofood , positioned as an everyday Bumbu Tabur for home meals and snacks. The product is designed for sprinkling at the final step , rather than cooking during preparation. It is intended for common foods such as fries, eggs, rice, noodles, and other simple dishes where flavour can be added instantly. The range includes multiple savoury flavour options , including Balado , Cheese , BBQ , Corn , and Spicy , covering both locally familiar and broadly accessible taste profiles. Indofood Taburi sits between snack seasoning and table condiment, extending the brand’s presence in small, low-commitment flavour additions for everyday eating. English | 中文 Reference: Indofood  

English | 中文   Indomie has just dropped its latest Hype Abis variant: Mi Nyemek Ala Jogja Rasa Rendang , created in collaboration with Warmindo Bu Siti , one of Yogyakarta’s iconic street-style noodle vendors. These noodles are moist, richly spiced, and capture the slow-cooked depth of rendang along with the satisfying slurp of nyemek-style noodles - bringing a legendary street favourite straight to your table. The launch is more than flavour. It’s about ritual, texture, and memory : noodles soaking in fragrant, reddish broth, the balance of garlic, chili, and sweet-savory seasoning, and that comforting sensation that makes a simple bowl feel deliberate. Social media clips from micro-influencers show each forkful in motion, with comments like “Feels like Bu Siti’s warung in every bite” or “Finally, nyemek I can enjoy anytime.” The conversation thrives in niche foodie communities where authenticity matters more than viral trends. This release reflects a subtle shift in inst...

English | 中文   The year ends, and so does Indofood’s 2025 Pop Mie story — with a bang, or rather, a burn. Two new cup noodles have arrived: Grenade Meatballs and Lava Curry . Both promise the thrill of heat, a chew of meat, and broth that’s almost dangerously tasty. What stands out isn’t just the spice. It’s the way these noodles invite play in everyday meals. In Indonesia, instant noodles are rarely just a quick bite; they’re an experiment. Some swirl them with rice, others slice in extra toppings from the fridge. Spice isn’t an afterthought, it’s the main act — a measure of courage for lunch breaks, late-night snacks, or quick bites between errands. Pop Mie itself has been quietly evolving this year. The brand’s new “Lapeer Time” identity, along with packaging tweaks and a broader flavour portfolio, signals more than novelty — it’s a bid for emotional connection. Eating Pop Mie isn’t just convenience anymore; it’s ritual, an instant moment of comfort or bravado. Yet despi...

English | 中文 Jakarta’s dessert scene has always been vibrant, but few openings signal a shift in how the city experiences flavor . When Pierre Hermé Paris opened at Grand Hyatt Jakarta , it wasn’t about spectacle or selfies. It was about how people connect with craft, ritual, and taste , and how desserts can spark curiosity and conversation. View this post on Instagram A post shared by Grand Hyatt Jakarta (@grandhyattjakarta) Layers of Craft Hermé’s macarons are celebrated worldwide for precision. Each cookie is a delicate balance of texture, aroma, and flavor , where a single bite tells a story. Patrons notice this immediately. One young foodie remarked, “It’s not just sweet - each layer feels like a chapter.” Creators sharing on Instagram or TikTok focus on the colors, shapes, and floral scents , capturing an experience rather than a brand name. This approach resonates with urban diners who value intentional enjoyment over mass trends . Café culture in Ja...

English | 中文 There was a time when ZUS Coffee felt like a convenient stop, a quick caffeine fix between meetings, errands, or mall walks. Familiar, affordable, efficient. Not the kind of brand people wrote essays about. Yet today, as the Malaysian coffee chain prepares to enter Indonesia and Thailand in 2025, that quiet presence begins to feel deliberate rather than accidental. This is not an expansion story built on noise. ZUS’s regional move isn’t framed with loud declarations or lifestyle theatrics. Instead, it arrives through steady signals: new markets opened, partnerships formed, and funding secured without over-romanticizing the journey. The RM250 million investment round led by KV Asia Capital and KWAP, with strategic backing from Indonesia’s Kapal Api Group, reads less like a victory lap and more like a vote of confidence in a model that has already proven itself close to home. What stands out isn’t the size of the funding - but the restraint that follows it. There is no ...

English | 中文 In the bustling streets of Jakarta this December, something unusual appeared in convenience store shelves: a ready-to-drink Nescafé KitKat Latte . A curious blend of bitter-sweet coffee and chocolate wafer, it doesn’t demand attention, but quietly hints at a shift in how people approach coffee and snack culture. The launch hasn’t dominated lifestyle headlines. Instead, early glimpses appear in micro-posts, short creator videos, and casual consumer shares. Clips tagged #KitKatLatte show hands holding the slim cans over keyboards, on motorbike rides, and beside textbooks — fleeting moments of indulgence woven into daily routines. In one video, a Jakartan student laughs mid-sip, saying, “Your café fix, now in one can.” There’s no polished influencer pitch, just authentic moments captured by everyday consumers. The product occupies a unique cultural space. Coffee is rarely just caffeine anymore; across Southeast Asia, RTD coffee has evolved into something that punctuates t...

English | 中文 Summer in Indonesia has a new rhythm — and it’s swirling in tubs of Wall’s ice cream. The brand quietly rolled out Avocado Brownie , Matcha Strawberry , and a bolder Solero Lava , flavors that are already nudging social feeds and taste buds in unexpected directions. These aren’t just novelty flavors. They are snapshots of how food, social media, and local taste culture intersect . @ wallsidn Avocado Brownie: Comfort Meets Curiosity Avocado is everywhere in Indonesia — from smoothies to street stalls — while brownie is a familiar chocolate comfort. Wall’s brings them together with toppings from a beloved local bakery, creating a combination that feels both adventurous and grounded. On Instagram, early tasters called it “surprisingly creamy” and “worth trying even if you’re unsure about avocado in dessert.” These micro‑reviews, scattered across small creators and everyday users, highlight how real impressions are shaping perception, long before mainstream coverage picks ...

English | 中文 Indofood Ice Cream has expanded its Choc Rocks lineup with a Korean-inspired flavour series , adding new options built around familiar K-food references. The latest additions include Goguma Mochi , inspired by Korean sweet potato desserts, and Choco Mint , a flavour combination commonly associated with Korean snack culture. Both follow the existing Choc Rocks format: a crunchy chocolate-coated ice cream bar designed for quick, everyday consumption. Rather than positioning the flavours as a one-off novelty, the brand presents them as part of an ongoing series . The focus remains on recognisable flavour cues translated into a mass-market ice cream format that is easy to understand at the freezer. This update does not lean on cultural storytelling or authenticity claims. It simply adds new flavour options to the Choc Rocks range while keeping the product experience consistent. With the Korean-inspired series, Choc Rocks continues to refresh its range through...

English | 中文   Powder meets cup, and suddenly ordinary mornings explode. Teh Poci isn’t just tea anymore - it’s a bold, instant ritual . Sakura Matcha Latte hits first: creamy green matcha swirls with soft pink sakura, floral notes popping like spring in every sip. Krampul + Selasih follows with crunching basil seeds and warm, spiced tea that wakes your senses and shakes up routine tea habits. Home counters turn into mini cafés. Office pantries become playgrounds for experimentation. TikTok reels show the swirl, Instagram stories catch foam and frost, and micro-posts buzz: “Krampul with basil seeds? Mind blown!” “Sakura matcha latte looks unreal!” Heritage collides with modern trend, tradition gets accelerated, and everyday life tastes playful, cinematic, alive.   Teh Poci is flipping rituals upside down. No clay pot, no slow brewing. Powder dissolves, flavours pop, and memory meets novelty in seconds.  Morning slump? Meet Sakura Latte. Afternoon lull? Meet Spiced K...