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English Version | 中文版本 Master Soy Sauce has introduced a packaging collaboration in Quanzhou, China, incorporating visual elements commonly seen on local restaurant signboards into the design of its Master Premium Soy Sauce bottles. Across Quanzhou’s dining scene, the character 「鲜」(xiān) is widely used on restaurant signage. Rather than acting as a literal flavour description or a promotional slogan, it functions as a long established visual shorthand that signals savoury flavour quality and culinary reputation through repeated everyday use by local eateries. In this collaboration, the brand does not introduce new symbols or invented narratives . Instead, existing restaurant signage is directly referenced and adapted into the product’s packaging , allowing the bottle itself to reflect a recognisable part of the local food environment. From publicly available information, the collaboration centres on design alignment rather than endorsement. By translating familiar restaurant visu...

English Version | 中文版本 For most people, Wanglaoji still means a red can, cold from the fridge, bought without thinking. This week, it briefly means something else. In collaboration with jewelry brand iMOKJT , Wanglaoji has released a limited-edition collectible set often referred to as “Diamond Wanglaoji.” Price as signal: ¥18.28 million RMB per set. Scarcity as posture: three sets worldwide. Each set includes five full-scale “cans” made not of aluminium, but 18K gold, set with over 18,000 natural gemstones. Function is deliberately removed. They are not meant to be opened, poured, or drunk. They are meant to be displayed. This is not a premium extension of a mass product. It is a halo object , placed far above the everyday range. For years, mass brands have borrowed from luxury through packaging upgrades, collaborations, or limited lines. This skips the ladder entirely. Wanglaoji jumps straight to the extreme end, using jewelry language to restate brand age, symbolism, and...

Starbucks has opened a new concept coffeehouse inside the Hong Kong Palace Museum , located in the West Kowloon Cultural District . The Hong Kong Palace Museum is a public museum dedicated to the study and display of Chinese art, history, and cultural heritage , with exhibitions developed in collaboration with major cultural institutions. The store was designed specifically for a museum setting . Its interior features subdued lighting, natural materials , and artwork created by Hong Kong–based artists , including calligraphy, ceramics, and botanical illustrations integrated into the space. The opening aligns with the museum’s special exhibition Ancient Egypt: Unveiled Treasures from Egyptian Museums . To coincide with the exhibition period, Starbucks introduced a limited-time selection of themed food, beverages, and merchandise available at the museum location. Starbucks also released a Hong Kong Palace Museum Collection , featuring drinkware and lifestyle items inspired by motifs fr...

English Version | 中文版本 Do you remember that 7UP cartoon? You’ve seen him before. Black and white. Messy hair. Always leaning. He didn’t smile. He didn’t try. His name is Fido Dido . He wasn’t a character you followed. He was a mood you recognized. No story. No catchphrases. In the 90s, when advertising was loud, he did the opposite. Cool without trying. That memory is closely tied to 7UP . In the 1990s, the brand gave Fido Dido global visibility at a time when advertising was energetic and expressive. He stood out by doing less. The partnership worked because it amplified what was already there, not because it defined him. When that era passed, the association finished its role and stepped aside. That restraint is why he stayed. Not as an ad, but as a presence. Then culture got louder. Quiet stopped being useful. Fido Dido did not change. The world did. Seeing him again now doesn’t feel like a comeback. It feels like relief. Nothing about him needed fixing. And ...

English Version | 中文版本 UNESCO and Lee Kum Kee have launched the Forever Flavors Project , a global initiative inviting the public to submit personal food memories and family recipes for cultural documentation. The project focuses on everyday cooking experiences, encouraging participants to share stories connected to home dishes, food traditions, and personal memories, rather than professional cuisine. Selected submissions will be officially recorded as part of the project archive and will receive an archival certificate acknowledging their inclusion. The first submission period runs from January 20 to March 15, 2026 . Entries can be submitted via the official campaign website at foreverflavorsproject.lkk.com   or by email at foreverflavorsproject@lkk.com. The initiative is open worldwide, with no professional cooking background required. View this post on Instagram A post shared by Lee Kum Kee (@leekumkeeglobal) The Forever Flavors Project...

English Version | 中文版本 A Guangzhou dairy brand has launched a ginger-scallion white-cut chicken–flavored milk , drawing online attention for combining a savory Cantonese dish with milk . The company said the product was developed to stand out in a highly competitive dairy market and to promote locally inspired flavors . Development reportedly took several months , focusing on recreating aroma and aftertaste , rather than sweetness. Consumers who tried the drink reported a strong ginger-and-scallion hit on the first sip , followed by a distinct chicken flavor , with relatively little milk taste . Public reaction has been mixed , with many describing the product as a novelty worth trying once . The brand said it is also researching additional savory flavors , including char siu– and shrimp dumpling–inspired milk . English Version  |  中文版本

English Version | 中文版本 You’re scrolling fashion archives . Everything feels serious. Historical. Very capital-F Fashion. Then suddenly - your brain whispers: egg waffle . An A/W 2000 archive jacket by Issey Miyake keeps resurfacing online, and once you see it, you really can’t unsee it. That rounded, bumpy, bubble-like texture no longer reads as tailoring. It reads as Gai Daan Jai , the classic Hong Kong street snack. View this post on Instagram A post shared by Solarbeam Kingdom (@solarbeam.kingdom) There’s no official note saying this piece was inspired by food. No archive caption. No designer quote. Which somehow makes the moment more fun. Because this isn’t about intention. It’s about recognition . Food memories are fast. Faster than fashion theory. Your eyes catch the texture. Your brain skips the analysis. Your stomach votes immediately. What makes this A/W 2000 piece interesting today isn’t a trend comeback or a design revival. It’...

English Version | 中文版本 Hope & Sesame has partnered with Lee Kum Kee on a Limited Collaboration that translates familiar pantry flavours into a cocktail and mocktail format . The collaboration appears as part of Hope & Sesame’s rotating menu series , released as a new “Vol” edition . The drinks reference Lee Kum Kee’s flavour profiles and rework them into bar-ready recipes , rather than pairing sauces with food. View this post on Instagram A post shared by Hope & Sesame 庙前冰室 Guangzhou (@hopeandsesame) Both alcoholic and non-alcoholic options are included, positioning the menu beyond nightlife-only settings. The format allows the sauces to function as flavour components rather than novelty elements , keeping the focus on balance and drink structure . View this post on Instagram A post shared by Lee Kum Kee (@leekumkeeglobal) Lee Kum Kee has also shared selected drinks through its global social channels ,...

English | 中文 The street in Shanghai is already fluent in coffee. It flows between offices, sidewalks, conversations, and pauses that last only a few minutes. Into that rhythm, Burberry appears - not with a storefront, not with an invitation, but with a moving coffee setup that feels as if it has always belonged there. The vehicle arrives complete, considered, and calm. A counter opens. A cup is passed. The exchange ends as easily as it begins. Nothing is introduced. Nothing is explained. Coffee here behaves exactly as it should: taken between places, held briefly, finished without ceremony. Burberry does not redirect that habit. It aligns with it. The brand’s presence shows itself through tone and proportion rather than signage or instruction. Familiar colours surface quietly. Details reveal themselves only when noticed. People stop because stopping feels natural. There is no sense of entry or exit. No expectation to linger. The moment respects movement. Once the cup is empty, t...