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Thai coffee brand PunThai Coffee , under PTG Energy , has announced a nationwide design competition for university students across Thailand. The campaign, titled “Punthai… Design Anything Is Possible,” invites students to create graphic designs for Punthai’s food trucks. Selected winning designs will be produced and installed on real food trucks operating nationwide , turning student artwork into moving brand assets. Eligibility Open to U niversity Students in Thailand Individual or team entries (up to 3 members) Submission Deadline 24 April 2026 Prize Breakdown (Total Over 600,000 THB) 1st Prize: 200,000 THB 2nd Prize: 100,000 THB 3rd Prize: 50,000 THB 7 Runner-Up Awards: 20,000 THB each Top 10 institutions: 20,000 THB each The initiative highlights Punthai Coffee’s youth creative engagement strategy , merging branding, mobility, and student participation into one activation model. Rather than limiting the contest to digital recognition, the brand is extending creative expos...

English Version | 中文版本 Valentine’s does not always arrive as an occasion. After a long week of work, commuting, and routine obligations, many people reach the weekend already tired. The idea of adding another carefully planned schedule, or spending more time navigating traffic, can feel unnecessary.  In moments like that, simplicity is often the better choice. View this post on Instagram A post shared by Kenangan Coffee Malaysia (@kenangancoffee.my) At City Junction Penang , Valentine’s fits easily into everyday life. A coffee in the morning. A dessert picked up along the way. Dinner close to home, if the evening allows. View this post on Instagram A post shared by Chateraise Malaysia Official (@chateraise.my) Across selected tenants, seasonal Valentine’s menus and promotions are available throughout the week . These are not positioned as headline events or special destinations, but as options that exist naturally within ...

English Version | 中文版本 UNESCO and Lee Kum Kee have launched the Forever Flavors Project , a global initiative inviting the public to submit personal food memories and family recipes for cultural documentation. The project focuses on everyday cooking experiences, encouraging participants to share stories connected to home dishes, food traditions, and personal memories, rather than professional cuisine. Selected submissions will be officially recorded as part of the project archive and will receive an archival certificate acknowledging their inclusion. The first submission period runs from January 20 to March 15, 2026 . Entries can be submitted via the official campaign website at foreverflavorsproject.lkk.com   or by email at foreverflavorsproject@lkk.com. The initiative is open worldwide, with no professional cooking background required. View this post on Instagram A post shared by Lee Kum Kee (@leekumkeeglobal) The Forever Flavors Project...

English | 中文   Spritzer has launched its Chinese New Year 2026 campaign , titled “Unstoppable Love,” centring on themes of family connection and everyday health . The campaign is anchored by a short film starring Dior (大穎) and Joseph Lee (李文键) , using a time-travel narrative to frame love and care as values that persist across generations. The film functions as the emotional lead-in to a broader festive activation, rather than signalling a new product launch. For the festive period, Spritzer is rolling out limited-edition 250ml Natural Mineral Water bottles with three Chinese New Year label designs . The brand is also highlighting its sparkling water range , positioned as zero sugar, zero sweeteners, and zero calories . Offline engagement is a key component of the campaign. A Spritzer Chinese New Year roadshow will run from 4 to 8 February 2026 at Pavilion Bukit Jalil , featuring product sampling, games, and meet-and-greet activities . Selected promotions and gift-with-purch...

English | 中文 MAGGI Malaysia has announced its Chinese New Year 2026 campaign, themed “The Flavours of New Year Start From The Heart,” continuing its festive focus on home cooking and reunion meals. The campaign spotlights home cooks, including first-time hosts preparing Chinese New Year spreads.   Campaign focus and key activation The campaign centres on the MAGGI Wheel of Flavours , a digital recipe-planning tool designed to guide festive meal preparation. It organises suggested dishes around four themes -  Prosperity, Health, Abundance, and Happiness , with guided recipes intended to support both experienced and first-time home cooks. Toss to prosperity and abundance with a twist this Chinese New Year – MAGGI® Eternal Joy Yee Sang is made more SYIOK! with MAGGI® SYIOK Cili Ala Kampung and MAGGI® CukupRasa, offering a spicy and savoury kick to your celebrations!   MAGGI® Golden Abundance Pumpkin with Broccoli and Scallops is a balanced and wholesome festive deligh...

English | 中文 This is not a brand announcement or a promotional showcase, but a cultural environment shaped through the senses. At the Asian Civilisations Museum , tea is not positioned as an artifact to be studied or a product to be celebrated. It is treated as something more elemental: a cultural environment shaped by the senses, lived through the body, and understood through time rather than explanation . Garden of Senses / 茶苑梦：A Tea Reverie unfolds as a space to inhabit, not a story to decode. Visitors move through light, sound, texture, and scent, encountering tea as a shared human rhythm rather than a historical subject. There is no fixed route and no prescribed takeaway. Meaning forms gradually, carried by movement, attention, and presence. This curatorial choice reflects a clear cultural intelligence. Tea has always been grounded in calibration-temperature adjusted by hand, time measured by instinct, silence shared without instruction. By building the experience around senso...