bibigo brings Korean convenience food to Milan during Winter Olympics period

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bibigo has set up a branded food kiosk at Korea House in Milan, operating alongside the Milano Cortina 2026 Winter Olympics period.


The kiosk introduces visitors to bibigo’s packaged Korean food range through a convenience-store-style setup, reflecting how the brand is commonly experienced in Korea. Products on display and sampling include instant noodles, dumplings, tteokbokki, seaweed snacks, and ready-to-cook items.

According to parent company CJ CheilJedang, the activation is part of its broader effort to grow bibigo’s presence in Europe, using international sporting events as a high-visibility touchpoint for both consumers and retail partners.


The Milan booth follows similar bibigo activations at previous Korea House locations, positioning Korean everyday food not as a specialty item, but as a familiar, accessible meal format for global audiences.

[English Version | 中文版本]

Reference: CJ Food

Location: Milan, Metropolitan City of Milan, Italy

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