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English Version | 中文版本 At the Super Bowl, Pepsi brings the cola rivalry back into the spotlight. Pepsi didn’t launch something new. It stepped back into something it already owns. For Super Bowl LX, Pepsi returned to a familiar posture: rivalry, confidence, and the quiet belief that taste has always been on its side. No manifesto. No product reinvention. Just a blind taste test, a polar bear, and one of the biggest advertising stages in the world. At the center of the campaign is Pepsi’s own line: “You Deserve Taste. You Deserve Pepsi.” It isn’t framed as a claim to be argued, but as a belief the brand assumes the audience already recognizes. The ad leans on memory. The Pepsi Challenge era is not explained or defended. Recognition replaces explanation. If you know, you know. If you don’t, the format does the work. Two cups. One choice. No speech required. This isn’t about convincing skeptics with science or ingredients. Pepsi isn’t trying to win an argument. It’s recr...

English Version | 中文版本 At C.P. Food Fair 2026 , CPF presented Surf & Turf Steak as part of its annual food showcase, reflecting the standards it works with across its operations. The dish paired Japanese A5 wagyu with CP Pacific prawns, prepared and served within the fair’s curated setting. The structure was formal and familiar. Executives were present. Partners and guests from the food ecosystem were invited. Attendees voted on the dishes served. With over 400 votes, Surf & Turf Steak was named the crowd’s favorite dish of the event. In large food companies, this kind of event is less about novelty, and more about making existing standards visible. Rather than introducing something new, the showcase reaffirmed ingredient quality and preparation practices already in place. It was a quiet, deliberate moment. English Version  |  中文版本 Reference: CPF

English Version | 中文版本 Backed by Daesang Corporation , its global food brand O’food has launched the Real Kimchi Ramyun lineup in Canada, marking a broader retail push for Korean instant noodles across North American supermarkets. The range includes two SKUs: Real Kimchi Ramyun Noodle Soup and Real Fiery Kimchi Stir-fried Ramyun . The products are rolling out through major Canadian retail channels, including Costco and Loblaws , positioning kimchi-flavoured ramyun as a mainstream grocery item rather than a specialty import. What makes this ramyun different The kimchi ramyun uses real packaged kimchi sourced from Jongga , a long-established kimchi brand under Daesang. Instead of relying solely on seasoning powder, each pack includes a separate kimchi component , reinforcing the product’s “real kimchi” positioning . Why this launch matters Signals continued expansion of K-food into big-box and national grocery chains Shows instant noodles moving toward ingredient-forward branding...

English Version | 中文版本 Lay’s has introduced a durian-flavoured potato chip, and it is now appearing in Singapore via import sellers , not through an official local retail launch. The product is sourced from Taiwan and is currently available only through online platforms and parallel import listings. Pricing, stock, and packaging vary by seller rather than following standard supermarket distribution. Durian is the core signal. The flavour is built for instant recognition and reaction , driven more by aroma than nuance. There is no visible Singapore-specific campaign or formal rollout tied to the market. This follows a familiar pattern, with many of the stranger snack flavours coming out of Taiwan first . As part of PepsiCo , Lay’s regularly releases regional experimental flavours. In this case, the product functions as an imported novelty item , with its relevance lying in how bold snack flavours surface through platform commerce before any official market adoption. English Versi...

English Version | 中文版本 A Guangzhou dairy brand has launched a ginger-scallion white-cut chicken–flavored milk , drawing online attention for combining a savory Cantonese dish with milk . The company said the product was developed to stand out in a highly competitive dairy market and to promote locally inspired flavors . Development reportedly took several months , focusing on recreating aroma and aftertaste , rather than sweetness. Consumers who tried the drink reported a strong ginger-and-scallion hit on the first sip , followed by a distinct chicken flavor , with relatively little milk taste . Public reaction has been mixed , with many describing the product as a novelty worth trying once . The brand said it is also researching additional savory flavors , including char siu– and shrimp dumpling–inspired milk . English Version  |  中文版本

English | 中文 Sunshine Bakeries has introduced its latest snack offering in Malaysia with the launch of the Poketto™ Sandwich , a compact, crustless sandwich designed for convenient, everyday snacking . Inspired by Japanese konbini-style food , the Poketto™ Sandwich features sealed edges that keep the filling neatly enclosed from end to end. The format is designed for easy handling and portability , positioning it as a quick snack rather than a full meal . At launch, the Poketto™ Sandwich is available in three sweet flavours : Strawberry , Tiramisu , and Hokkaido Milk . The product is made using Sunshine’s Hokkaido milk and is Halal-certified , making it suitable for a wide range of consumers. Sunshine also notes that the sandwich can be lightly toasted for a warmer texture. In Malaysia, the Poketto™ Sandwich is priced at RM2.50 per pack . It is rolling out across selected supermarkets and convenience stores in regions including the Klang Valley, Penang, Johor Bahru, Melaka, N...

English Version | 中文版本 BuzzBallz has introduced a nontraditional engagement ring as part of its Valentine’s Day promotion, linking the design to its Pink Lemonsqueezy ready-to-drink cocktail flavor . The one-off ring features a 9-carat lab-grown pink diamond set in 18K white gold , with additional accent diamonds integrated into the setting. According to the brand, the design references the spherical shape of a BuzzBallz cocktail , translating the product’s visual identity into a piece of novelty jewelry . BuzzBallz states that the ring carries an estimated value of US$35,000 . Instead of offering it for direct sale, the brand plans to auction the ring on eBay for a limited period in early February, with bidding opening at US$2.14 . Proceeds from the auction are intended to support a heart-related charitable cause . The campaign positions the ring as a symbolic alternative to traditional engagement jewelry , aligning with broader interest in lab-grown diamonds and unconventi...

English | 中文   Spritzer has launched its Chinese New Year 2026 campaign , titled “Unstoppable Love,” centring on themes of family connection and everyday health . The campaign is anchored by a short film starring Dior (大穎) and Joseph Lee (李文键) , using a time-travel narrative to frame love and care as values that persist across generations. The film functions as the emotional lead-in to a broader festive activation, rather than signalling a new product launch. For the festive period, Spritzer is rolling out limited-edition 250ml Natural Mineral Water bottles with three Chinese New Year label designs . The brand is also highlighting its sparkling water range , positioned as zero sugar, zero sweeteners, and zero calories . Offline engagement is a key component of the campaign. A Spritzer Chinese New Year roadshow will run from 4 to 8 February 2026 at Pavilion Bukit Jalil , featuring product sampling, games, and meet-and-greet activities . Selected promotions and gift-with-purch...

English Version | 中文版本 Lay’s has introduced three limited-edition potato chip flavours in Singapore: Abalone, Bamboo, and Tangerine. The products are currently available at FairPrice , sold in 56g packs and positioned as short-run retail offerings rather than permanent additions. Among the three, Abalone stands out for its premium and festive connotations, commonly associated with Lunar New Year food culture in Singapore. Bamboo and Tangerine lean toward lighter, aromatic flavour profiles , offering contrast to the heavier savoury note of abalone. The chips are primarily surfaced through supermarket listings and in-store promotions , including multi-buy deals. There is no dedicated campaign page or official launch announcement tied specifically to these flavours, suggesting a retail-first rollout focused on shelf visibility and seasonal trial. Lay’s is a global snack brand under PepsiCo . The brand regularly releases region-specific flavours across Asian markets, using locali...

English | 中文   Hausboom has introduced its Bulan Bintang Edition as part of its Raya 2026 festive lineup , continuing the brand’s annual practice of releasing limited-edition packaging tied to the Hari Raya season. The release functions as a seasonal packaging update rather than a new flavour launch , placing emphasis on festive visuals rather than product reformulation. The Bulan Bintang Edition is rolled out ahead of the Raya period and offered for a limited time , aligning its availability with peak festive visibility. View this post on Instagram A post shared by HAUSBOOM HQ OFFICIAL (@hausboom) What is the Hausboom Bulan Bintang Edition The Bulan Bintang Edition features specially designed packaging inspired by Raya-associated symbols , including celestial motifs commonly linked to the festive calendar. The update applies across existing Hausboom beverage variants , with product formulations remaining unchanged. This allows the brand to participate in...

English | 中文 Yeo’s has introduced its White Peach Tea in Malaysia, adding a new fruit-forward option to its ready-to-drink tea lineup ahead of the Chinese New Year period . The new variant blends white peach flavour with black tea , positioned around a light, aromatic profile designed for easy drinking . The brand highlights the tea as a refreshing option for festive gatherings , family meals, and casual sharing moments during the season. White peach has become an increasingly familiar flavour across Asia’s beverage market , often associated with soft sweetness and a clean finish rather than bold or sharp fruit notes. In this release, the drink is framed around simplicity and approachability , aligning with everyday consumption rather than limited-edition novelty. The White Peach Tea is intended to be served chilled , reinforcing its role as a cooling counterpoint to richer festive foods . The product joins the existing tea range in Malaysia , expanding choice for consumers ...

English | 中文 Walovi, the international branding of China’s long-established Wanglaoji herbal tea, has entered the Singapore convenience retail market with a rollout at selected 7-Eleven outlets . The range includes the brand’s Classic Herbal Drink , alongside a Sparkling (“Bubble”) variant that adds light carbonation to the traditional herbal profile. Both are positioned as ready-to-drink, chilled beverages for grab-and-go consumption . View this post on Instagram A post shared by Walovi ｜Wang Lao Ji ｜王老吉 (@walovi_official) The Singapore launch reflects Walovi’s broader global push to present its heritage herbal formula in modern packaging and formats , including no-sugar and carbonated versions , aimed at younger and international consumers . Placement in 7-Eleven situates the drink within everyday refreshment occasions rather than specialty health or traditional medicine channels . Availability and the exact variant range may vary by store, with...

English | 中文 MAGGI Malaysia has announced its Chinese New Year 2026 campaign, themed “The Flavours of New Year Start From The Heart,” continuing its festive focus on home cooking and reunion meals. The campaign spotlights home cooks, including first-time hosts preparing Chinese New Year spreads.   Campaign focus and key activation The campaign centres on the MAGGI Wheel of Flavours , a digital recipe-planning tool designed to guide festive meal preparation. It organises suggested dishes around four themes -  Prosperity, Health, Abundance, and Happiness , with guided recipes intended to support both experienced and first-time home cooks. Toss to prosperity and abundance with a twist this Chinese New Year – MAGGI® Eternal Joy Yee Sang is made more SYIOK! with MAGGI® SYIOK Cili Ala Kampung and MAGGI® CukupRasa, offering a spicy and savoury kick to your celebrations!   MAGGI® Golden Abundance Pumpkin with Broccoli and Scallops is a balanced and wholesome festive deligh...