Papa John's International, Inc. Stages MICHELIN-Style Dinner in Manhattan for New Pan Pizza Launch

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In February 2026, Papa John’s staged a one-night MICHELIN-style dinner in Manhattan, New York City to promote its new Pan Pizza. The reservation-only event was positioned as part of a MICHELIN-themed campaign supporting the Pan Pizza launch, though it was not an official MICHELIN Guide evaluation.


The New York dinner featured a three-course menu centered on the new Pan Pizza, along with Pepsi pairing flights led by a “Soda Sommelier.” The pizza was plated and presented in a structured dining format, shifting the experience from quick-service delivery to curated presentation.

The new Papa John’s Pan Pizza includes a thicker pan-baked crust, crispy caramelized edges, a softer interior texture, a garlic parmesan crust finish, and a six-cheese blend. By staging the Manhattan event in a fine-dining setting, Papa John’s aligned the Pan Pizza launch with premium restaurant language while maintaining its core quick-service model.

The February 2026 activation highlights how major pizza chains are using limited dining events to reposition new products within a more elevated context.

[English Version | 中文版本]

Images and content sourced from public online materials and official brand information.


Location: Atlanta, GA, USA

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