Rabbit Foods 把菠菜做成孩子也會接受的冰淇淋

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English Version | 中文版本


Rabbit Foods 推出一款冰淇淋型態的冷凍甜點，做法相當直接：把菠菜放進去，但不讓蔬菜味成為主角。

這款產品在口感與食用方式上都接近冰淇淋，但結構更像果昔。整體風味由水果主導，菠菜只作為配方中的一部分存在，負責「出現」，而不是「被吃出來」。成分表上看得到菠菜，但實際入口時，蔬菜味並不明顯。

這樣的設計方向，來自一個簡單的判斷：先讓孩子願意吃完，再談成分是什麼。產品沒有試圖說服消費者接受蔬菜味，而是把菠菜放進一個早已熟悉的甜點形式裡。

冷凍形式在這裡發揮了關鍵作用。低溫會降低蔬菜本身的氣味存在感，而水果的甜味與滑順口感，讓整體更接近一般冰淇淋或冰棒的體驗。



Rabbit Foods 並沒有把菠菜包裝成需要被強調的賣點。它更像是一種基底材料，類似燕麥或堅果，在不影響風味的前提下，靜靜存在於產品之中。

這類菠菜冰淇淋被定位為日常冷凍零食，而非功能型健康食品。產品的重點不在於教育孩子吃蔬菜，而是改變蔬菜出現的方式，讓它自然進入日常選擇。

English Version | 中文版本

參考來源: Rabbit foods 

Location: Los Angeles, CA, USA

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