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In 2026, Tesco introduced a new brand platform, “It’s Not a Little Thing. It’s Everything.” As part of the rollout, selected Bags for Life replaced the TESCO wordmark with five letter words such as Treat , Party , and Thank . The logo disappears. The brand does not. This marks a platform shift , moving from storytelling led positioning toward a more distilled emotional frame. The campaign presents food as everyday infrastructure , where groceries support small exchanges that carry meaning. The bags deliver that idea directly. Instead of promoting products or price, they display concise emotional cues. The five letter constraint keeps the language immediate and readable. The emphasis is on meaning over merchandise . Recognition remains intact. Tesco’s blue colour system, its stripe device, and the long standing strapline “Every Little Helps” continue to anchor identity. Removing the wordmark signals asset confidence , not absence. Reusable bags travel beyond the store into streets, h...

In  February 2026 , Papa John’s staged a  one-night MICHELIN-style dinner in Manhattan, New York City  to promote its  new Pan Pizza . The reservation-only event was positioned as part of a  MICHELIN-themed campaign  supporting the Pan Pizza launch, though it was  not an official MICHELIN Guide evaluation . The New York dinner featured a  three-course menu centered on the new Pan Pizza , along with  Pepsi pairing flights led by a “Soda Sommelier.”  The pizza was plated and presented in a structured dining format, shifting the experience from  quick-service delivery to curated presentation . The new Papa John’s Pan Pizza includes a  thicker pan-baked crust ,  crispy caramelized edges , a  softer interior texture , a  garlic parmesan crust finish , and a  six-cheese blend . By staging the Manhattan event in a fine-dining setting, Papa John’s aligned the Pan Pizza launch with  premium restaurant language ...

For Chinese New Year 2026, KFC Thailand introduced “ไก่กรอบทั้งตัว” - a whole crispy chicken priced at 329 THB . Pre-orders were open 10–14 February , with pickup on 16 February 2026 at selected Bangkok branches. Quantities were limited and the release was officially sold out. The flavour remained familiar. The form shifted. During Chinese New Year, a whole chicken is often placed intact on the table before it is carved and shared. The wholeness symbolises completeness and family unity before the meal is divided. KFC Thailand has also engaged with symbolic New Year themes in earlier seasonal campaigns, including its 2026 New Year blessing activation . By presenting the chicken in its full form, KFC aligned with a structure already present on many festive tables. Rather than pieces in a bucket, the product appeared as a single centrepiece. The release was limited to a short pre-order window and selected locations. View this post on Instagram A post shared...

bibigo has set up a branded food kiosk at Korea House in Milan , operating alongside the Milano Cortina 2026 Winter Olympics period . The kiosk introduces visitors to bibigo’s packaged Korean food range through a convenience-store-style setup , reflecting how the brand is commonly experienced in Korea . Products on display and sampling include instant noodles, dumplings, tteokbokki, seaweed snacks, and ready-to-cook items . According to parent company CJ CheilJedang , the activation is part of its broader effort to grow bibigo’s presence in Europe , using international sporting events as a high-visibility touchpoint for both consumers and retail partners . The Milan booth follows similar bibigo activations at previous Korea House locations , positioning Korean everyday food not as a specialty item , but as a familiar, accessible meal format for global audiences . [ English Version | 中文版本 ] Reference: CJ Food

English Version | 中文版本 Master Soy Sauce has introduced a packaging collaboration in Quanzhou, China, incorporating visual elements commonly seen on local restaurant signboards into the design of its Master Premium Soy Sauce bottles. Across Quanzhou’s dining scene, the character 「鲜」(xiān) is widely used on restaurant signage. Rather than acting as a literal flavour description or a promotional slogan, it functions as a long established visual shorthand that signals savoury flavour quality and culinary reputation through repeated everyday use by local eateries. In this collaboration, the brand does not introduce new symbols or invented narratives . Instead, existing restaurant signage is directly referenced and adapted into the product’s packaging , allowing the bottle itself to reflect a recognisable part of the local food environment. From publicly available information, the collaboration centres on design alignment rather than endorsement. By translating familiar restaurant visu...

In April 2026, Nutella Peanut will launch in the United States as a new variation of Nutella , introduced by Ferrero Group . The formula stays familiar. It’s still the classic cocoa-hazelnut base - now layered with Roasted Peanut Flavour. This is positioned as a permanent U.S. variant, not a limited drop. A Small Adjustment, A Clear Direction The original Nutella is not changing. Nutella Peanut sits alongside it as a market-specific option. In the United States, peanut butter is a long-standing pantry staple, especially for breakfast and sandwiches. By introducing a peanut-forward version, Nutella aligns more naturally with existing American spread habits. This move reflects regional adaptation rather than reinvention . The brand identity remains intact, but the entry point shifts. Ferrero has been strengthening its North America presence in recent years, and Nutella Peanut fits into that broader expansion strategy. It doesn’t redefine Nutella. It simply adjusts how Nutella fi...

Kaprao is one of Thailand’s most commonly ordered everyday meals, and it often comes with strong opinions about what should and should not go into it. KFC Thailand understands this tension well, and its latest campaign chooses to activate an existing debate rather than create a new one . The brand has launched a Kaprao Crispy Chicken Rice Bowl, framed through a playful campaign that treats “making kaprao wrong” as a fictional offence. The provocation sits in the language, not the recipe , turning a familiar argument into a recognisable entry point for a fast food product. Developed by Wolf BKK , the campaign uses exaggerated authority and satire to signal cultural awareness without claiming cultural authority . It does not attempt to define what kaprao should be. Instead, it reflects how strongly people already feel about it. As a product, the rice bowl follows KFC’s established strengths, crispy chicken, quick service, and pricing designed for routine meals. The cultural reference fu...

Starbucks has opened a new concept coffeehouse inside the Hong Kong Palace Museum , located in the West Kowloon Cultural District . The Hong Kong Palace Museum is a public museum dedicated to the study and display of Chinese art, history, and cultural heritage , with exhibitions developed in collaboration with major cultural institutions. The store was designed specifically for a museum setting . Its interior features subdued lighting, natural materials , and artwork created by Hong Kong–based artists , including calligraphy, ceramics, and botanical illustrations integrated into the space. The opening aligns with the museum’s special exhibition Ancient Egypt: Unveiled Treasures from Egyptian Museums . To coincide with the exhibition period, Starbucks introduced a limited-time selection of themed food, beverages, and merchandise available at the museum location. Starbucks also released a Hong Kong Palace Museum Collection , featuring drinkware and lifestyle items inspired by motifs fr...

English Version | 中文版本 At first glance, it looks like McDonald’s has done something unexpected with Chicken McNuggets. But McDonald's has not added caviar to its menu. There is no in-store availability, no new product rollout, and no plan to make this pairing part of regular dining. What McDonald’s released instead is a one-time, online-only giveaway , tied to Valentine’s Day in the US. The McNugget Caviar Kit appeared briefly through a dedicated campaign drop. Quantities were limited, and once the giveaway window closed, the kit was gone. The contents were straightforward: Chicken McNuggets, caviar, crème fraîche, a serving spoon, and a McDonald’s Arch Card. The caviar was supplied by Paramount Caviar . This combination didn’t come out of nowhere. Nuggets paired with caviar have circulated online for years, mostly as a visual contrast rather than a serious eating suggestion. The appeal has always been in the image — familiar fast food placed next to a symbol of luxury. ...

English Version | 中文版本 People along parts of Japan ’s eastern coastline have been tossing coconuts into the ocean with messages sealed inside. Each coconut is numbered and released as part of a long-running ocean current study. Once it’s in the water, there’s nothing more to do. If someone finds one, they’re asked to report where it washed up. Some coconuts turn up months later on distant beaches. Many are never found at all. That uncertainty has always been part of the project. The practice began in the 1980s, before GPS tracking and satellite mapping became common. At the time, releasing objects into the sea was one of the few practical ways to understand how ocean currents actually moved. The method was simple, patient, and imprecise by design. You sent something out, waited, and accepted that most of it would disappear. Over the years, replies have come back from different countries. Short notes. Photos. Coordinates scribbled on paper. Enough to confirm that at least a few coco...

English Version | 中文版本 Do you remember that 7UP cartoon? You’ve seen him before. Black and white. Messy hair. Always leaning. He didn’t smile. He didn’t try. His name is Fido Dido . He wasn’t a character you followed. He was a mood you recognized. No story. No catchphrases. In the 90s, when advertising was loud, he did the opposite. Cool without trying. That memory is closely tied to 7UP . In the 1990s, the brand gave Fido Dido global visibility at a time when advertising was energetic and expressive. He stood out by doing less. The partnership worked because it amplified what was already there, not because it defined him. When that era passed, the association finished its role and stepped aside. That restraint is why he stayed. Not as an ad, but as a presence. Then culture got louder. Quiet stopped being useful. Fido Dido did not change. The world did. Seeing him again now doesn’t feel like a comeback. It feels like relief. Nothing about him needed fixing. And ...

English Version | 中文版本 In many places, the problem is not whether people want to eat. The problem is that selling food is simply hard . Running a small food business often means dealing with upfront costs, unstable supply, spoilage risk, and tight cash flow. These challenges exist almost everywhere, but they become more visible in markets where small neighborhood shops still play a central role in daily food buying. In the Philippines, CP Foods is expanding a frozen distribution model designed to reduce these pressures for small food entrepreneurs. Through its local operations, the system turns neighborhood shops into frozen food retail points by providing freezers , standardized frozen products under the Five Star brand , and a managed supply and replenishment process . This allows shop owners to sell food without having to invest heavily before earning their first sale. For many small operators, the biggest challenge is not demand, but cash flow . This is where TrueMoney become...

English Version | 中文版本 At the Super Bowl, Pepsi brings the cola rivalry back into the spotlight. Pepsi didn’t launch something new. It stepped back into something it already owns. For Super Bowl LX, Pepsi returned to a familiar posture: rivalry, confidence, and the quiet belief that taste has always been on its side. No manifesto. No product reinvention. Just a blind taste test, a polar bear, and one of the biggest advertising stages in the world. At the center of the campaign is Pepsi’s own line: “You Deserve Taste. You Deserve Pepsi.” It isn’t framed as a claim to be argued, but as a belief the brand assumes the audience already recognizes. The ad leans on memory. The Pepsi Challenge era is not explained or defended. Recognition replaces explanation. If you know, you know. If you don’t, the format does the work. Two cups. One choice. No speech required. This isn’t about convincing skeptics with science or ingredients. Pepsi isn’t trying to win an argument. It’s recr...

English Version | 中文版本 ABSOLUT® and TABASCO® have launched ABSOLUT® TABASCO™ , a spicy vodka built around a simple market reality: cocktails with a spicy kick are already mainstream, and brands are starting to package that behavior directly . Spicy Bloody Marys, chili-forward mixers, and peppery shots already exist. Bartenders have been playing with this idea for years. Instead of adjusting vodka, hot sauce, and seasoning on your own, the heat is already inside the bottle . ABSOLUT® × TABASCO™ just makes it easier. This fits into a wider trend where alcohol brands build around habits people already have. Cocktail kits, ready-to-serve drinks, and flavor-specific spirits all point to the same thing: people want clear results, not extra decisions . ABSOLUT® and TABASCO® come together in a way that is immediately easy to understand. ABSOLUT provides a clean, globally familiar vodka base. TABASCO adds a heat profile that most people already recognize. The result is a bottle that tells yo...