Why Exabytes Malaysia Starts With a Hotdog to Sell Digital Ambition
Exabytes Malaysia has taken an unconventional route in promoting its digital ecosystem, using an AI generated hotdog business concept centered around the available domain hotdog.my. At first glance, it looks like a food campaign. It is not. The hotdog is the hook. For B2B technology providers offering domain registration, web hosting and collaboration platforms such as Lark , capturing broad attention has always been a structural challenge. These tools power operations. They organise teams. They enable growth. But they do not naturally evoke emotion. Infrastructure rarely stops the scroll. By leading with a simple F&B idea, a relatable entrepreneurial concept, Exabytes reframes digital setup as possibility rather than technical complexity. The message is subtle. You can start small. The system already exists. That entrepreneurial imagination is familiar territory within the food industry, something we explore further in our FoodPreneur features. The System Behind the Stor...