Lidl GB × Nik Bentel Studio: Trolley Bag Limited Edition Drop in London, UK.

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Lidl GB has partnered with Nik Bentel Studio to launch the limited-edition Trolley Bag, a handbag designed to resemble a supermarket shopping trolley. The release will take place through a two-day physical pop-up in London, UK (20–21 February), followed by an online ballot via official brand channels.

The Lidl GB × Nik Bentel Studio Trolley Bag features a structured metal frame inspired by a traditional grocery cart, translating supermarket utility into a fashion accessory format. The project follows the earlier Croissant Bag collaboration between the UK supermarket retailer and the New York–based design studio.

This supermarket-object reinterpretation aligns with other food-inspired fashion experiments, such as Brigitte Tanaka’s Undercover Baguette concept, which similarly transformed a grocery staple into a wearable accessory.

The in-person activation, titled “Lidl Fresh Drop,” will be held at 19 D’Arblay Street, London. Visitors can participate in an on-site activation mechanic during the limited two-day release window for a chance to secure the bag.


After the London pop-up, an online ballot for the Trolley Bag is expected to open, with participation details to be confirmed by Lidl GB and Nik Bentel Studio.

This limited-edition collaboration marks the second partnership between Lidl GB and Nik Bentel Studio and forms part of the brand’s cross-category strategy during the London fashion calendar period.

[English Version | 中文版本]

Resource: Nik Bentel Studio

Location: United Kingdom

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