Tic Tac Chewy Launches February 2025 U.S. Campaign, Expands Beyond Mints

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Tic Tac has launched Tic Tac Chewy in the United States with a February 2025 national campaign titled “Soft on the Inside,” supporting its expansion into the chewy candy category.

Owned by Ferrero North America, Tic Tac Chewy is a fruit candy positioned beyond the brand’s traditional mint segment. The chewy candy features a crunchy outer shell and a soft center, shifting Tic Tac from breath refreshment into the broader U.S. fruit candy aisle.



Tic Tac Chewy is available in Fruit Adventure and Sour Adventure variants, reinforcing Ferrero’s move into multi-texture chewy candy formats within the U.S. confectionery market.

The February 2025 Tic Tac Chewy campaign runs across streaming platforms and social media as part of a national rollout. The activation supports Ferrero’s strategy to scale Tic Tac Chewy as a long-term product line extension within the U.S. chewy candy segment rather than a limited seasonal release.



Tic Tac’s expansion into new formats follows earlier brand experiments in flavor positioning. A related extension was previously covered in our report on Tic Tac Dr Pepper Soda in Mint Form, which examined the brand’s cross-category mint collaboration.

The Tic Tac Chewy launch reflects Ferrero’s broader effort to grow the Tic Tac portfolio beyond mints and into structured fruit candy and chewy candy growth segments in the United States.

[English Version | 中文版本]

Reference: PRNewsWire

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