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Nestlé Thailand has introduced a new limited-edition flavour under its Extreme Series: Nestlé Extreme Pop Hot Mala . The product combines: Mala-flavoured sauce Vanilla ice cream Chocolate coating Crunchy nut topping The launch is positioned as part of the Nestlé Extreme Series , described as a surprise flavour release. Availability: 7-Eleven Thailand Price: 25 THB Status: Limited Edition (limited quantities) View this post on Instagram A post shared by NestleIceCreamTH Official (@nestleicecream.th) According to the brand’s official social channels, the flavour delivers a spicy mala profile layered with sweet vanilla and chocolate textures, targeting consumers looking for bold contrast flavours. The product is now available at participating 7-Eleven stores across Thailand while stocks last. [ English Version | 中文版本 ] Reference: Nestle

For Chinese New Year 2026, KFC Thailand introduced “ไก่กรอบทั้งตัว” - a whole crispy chicken priced at 329 THB . Pre-orders were open 10–14 February , with pickup on 16 February 2026 at selected Bangkok branches. Quantities were limited and the release was officially sold out. The flavour remained familiar. The form shifted. During Chinese New Year, a whole chicken is often placed intact on the table before it is carved and shared. The wholeness symbolises completeness and family unity before the meal is divided. KFC Thailand has also engaged with symbolic New Year themes in earlier seasonal campaigns, including its 2026 New Year blessing activation . By presenting the chicken in its full form, KFC aligned with a structure already present on many festive tables. Rather than pieces in a bucket, the product appeared as a single centrepiece. The release was limited to a short pre-order window and selected locations. View this post on Instagram A post shared...

English Version | 中文版本 McDonald’s Thailand has launched two new dessert items for a limited time. The Strawberry McDip features vanilla soft-serve ice cream served with a strawberry-flavoured coating for dipping. A pink cone is also available as part of the dessert offering. The items are available at participating outlets in Thailand from 1 to 28 February 2026 , or while stocks last. Prices start from THB 19 , depending on the item and location. English Version  |  中文版本 Reference: McDonald's

Thai AirAsia has introduced a new Thai-inspired inflight menu on selected Thailand routes , featuring a collaboration with local noodle brand Chaixi Bameekiao . Chaixi Bameekiao storefront in Thailand. The highlight item , Basil Noodles with Grilled Duck , is now available on flights operated by Thai AirAsia (FD) and Thai AirAsia X (XJ) . FD refers to short-haul services , while XJ covers medium- and long-haul flights operated by Thai AirAsia X. The dish is presented as a Thai-style comfort meal adapted for onboard service . Alongside the collaboration dish, several additional Thailand-themed items have been added to the inflight menu on these routes, including: Steamed Seafood Curry with Young Coconut served with rice Mangosteen Juice with Peach Jelly Pandan Ball dessert View this post on Instagram A post shared by Santan (@santan.asean) According to the airline, the menu is available exclusively on Thailand routes as part of its latest inflight foo...

English Version | 中文版本 ChaTraMue Thailand has added Ruby Tea Water Chestnut as a seasonal menu item for the Chinese New Year period , available for a limited time at selected outlets across Thailand . Known in Thai as ชาทับทิมสมหวัง , the drink features a pomegranate-based tea profile paired with a water chestnut popping topping , offering a light, crisp texture rather than traditional tapioca pearls. It is served in special cup designs created for the seasonal campaign. View this post on Instagram A post shared by ChaTraMue Official Account (@chatramue) The menu item is released as part of a collaboration with Thai film studio GDH , linked to its recent film Laan Ma (หลานม่า) . The campaign adopts a “drinkable nostalgia” theme, referencing family-oriented storytelling from the film and reflected across in-store visuals and packaging. The seasonal drink is sold from 4 February to 31 March 2026 , or while stocks last, and is available at 238 participa...

Kaprao is one of Thailand’s most commonly ordered everyday meals, and it often comes with strong opinions about what should and should not go into it. KFC Thailand understands this tension well, and its latest campaign chooses to activate an existing debate rather than create a new one . The brand has launched a Kaprao Crispy Chicken Rice Bowl, framed through a playful campaign that treats “making kaprao wrong” as a fictional offence. The provocation sits in the language, not the recipe , turning a familiar argument into a recognisable entry point for a fast food product. Developed by Wolf BKK , the campaign uses exaggerated authority and satire to signal cultural awareness without claiming cultural authority . It does not attempt to define what kaprao should be. Instead, it reflects how strongly people already feel about it. As a product, the rice bowl follows KFC’s established strengths, crispy chicken, quick service, and pricing designed for routine meals. The cultural reference fu...

English Version | 中文版本 PepsiCo has entered Thailand’s konjac snack segment with the launch of Muek Gee Mong , a spicy konjac-based snack aimed at mainstream convenience retail . The product is imported by Pepsi-Cola (Thai) Trading and has rolled out across major Thai retail channels , including convenience stores and large-format grocers. This marks PepsiCo’s first move into Thailand’s konjac strip snack category , a format known for its chewy texture and bold seasoning . Muek Gee Mong is available in hot & spicy and mala-style flavours , aligning with local demand for strong heat and numbing spice . It is positioned as a ready-to-eat snack , suitable for quick consumption. Retail listings indicate the product is manufactured outside Thailand , with some distributors listing China as the country of origin . Rather than extending a global snack brand , the launch reflects a region-specific format test . In Thailand, konjac snacks have shifted from niche to mass-market , driven b...

English Version | 中文版本 At C.P. Food Fair 2026 , CPF presented Surf & Turf Steak as part of its annual food showcase, reflecting the standards it works with across its operations. The dish paired Japanese A5 wagyu with CP Pacific prawns, prepared and served within the fair’s curated setting. The structure was formal and familiar. Executives were present. Partners and guests from the food ecosystem were invited. Attendees voted on the dishes served. With over 400 votes, Surf & Turf Steak was named the crowd’s favorite dish of the event. In large food companies, this kind of event is less about novelty, and more about making existing standards visible. Rather than introducing something new, the showcase reaffirmed ingredient quality and preparation practices already in place. It was a quiet, deliberate moment. English Version  |  中文版本 Reference: CPF

English Version | 中文版本 Thailand is not banning sugar, and it is not asking people to stop drinking sweet beverages. Instead, the country is changing something more subtle: the default sweetness level . Starting February 11, drinks sold at participating cafés and beverage chains will use 50% sweetness as the default setting , rather than full sugar. The guideline is led by the Thailand Department of Health in collaboration with major operators. Recipes are not being reformulated , and higher sweetness levels remain available by request . What changes is the baseline used when no preference is specified . By adjusting defaults rather than restricting choice , Thailand is testing whether everyday habits can shift quietly over time . English Version  |  中文版本 Reference: Thailand Department of Health (กรมอนามัย)

English Version | 中文版本 In a supermarket in northern Thailand, bundles of green beans, cucumbers, and herbs once appeared not in plastic, but folded in fresh banana leaves. The images went viral because they looked poetic. But the logic behind them was purely practical. The retailer, widely identified as Rimping Supermarket in Chiang Mai, was not redesigning food for trend or tradition. It was addressing a basic problem. How to reduce single-use plastic at the exact point where food meets the consumer , without introducing complex new systems, machines, or materials. Banana leaves are already part of the local food ecosystem. They are flexible, breathable, abundant, and familiar to both vendors and shoppers. They perform the same function as plastic wrap. They group produce, protect it, and signal freshness , using a material that already belongs to the region’s agricultural rhythm. This was not a new technology. It was a material substitution. The significance is not the leaf ...

English Version | 中文版本 At one of its egg farm complexes in Thailand, CP Foods operates a production system where waste is no longer a disposal problem but an energy input. Chicken manure is processed into biogas. Solar panels supplement power generation during daylight hours. An energy management system balances demand across the day. The farm operates without relying on the national grid. This setup is not framed as a sustainability experiment. It functions as production infrastructure. Egg farming produces waste continuously. Managing that waste requires energy, labor, and cost. Left untreated, it becomes an operational and regulatory burden. By converting manure into biogas and combining it with solar power, the farm stabilizes its energy supply while reducing dependence on external systems. In this model, energy becomes a condition for food production. Electricity powers ventilation, temperature control, feeding systems, and processing. When energy supply is unstable or expensi...