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In Thailand, oral care brand SALZ has introduced a limited edition toothpaste inspired by the aroma of Thai milk tea from ChaTraMue . The product, called SALZ Salted Thai Tea, is a toothpaste variant that combines Thai tea aroma with SALZ’s salt-based oral care formula. The collaboration blends the signature fragrance of ChaTraMue’s Thai tea with the brand’s existing toothpaste base. According to campaign materials, the product contains 1500 ppm fluoride and is positioned as a daily toothpaste designed to help reduce plaque buildup while keeping breath fresh. The toothpaste carries the sweet, creamy scent associated with Thailand’s well-known Thai tea beverage , one of the country’s most recognizable flavor profiles. While the idea may sound unusual at first, flavored toothpaste is not new in Southeast Asia. Salt-based, herbal, charcoal, and tea-inspired toothpaste formulas have existed across regional oral care markets for many years, making this Thai tea variation more of a playfu...

Thailand’s SF Cinema has introduced a new cinema snack inspired by one of the country’s most iconic flavors — Basil Chicken. The limited collaboration with Charoen Pokphand Foods (CPF) turns the familiar Thai dish into a new popcorn seasoning concept called “Space Basil Chicken Popcorn.” A classic Thai street-food flavor is now appearing in an unexpected place: the cinema popcorn bucket. The product takes inspiration from CP’s basil chicken breast menu , which previously received certification under the Space Food Standard , a food safety and preparation framework designed for food suitable for space missions. Thai Basil Chicken Flavor Meets Cinema Popcorn The new popcorn combines SF Cinema’s premium popcorn base with seasoning inspired by Thai basil chicken (Pad Krapao Gai) — a widely recognized Thai dish known for its spicy, garlicky, and aromatic basil flavor profile. Instead of the usual butter or caramel, this version leans into the bold savoury taste of Thailand’s beloved p...

The first time you hold a Rice Dumpling, or Zongzi, there is a brief pause. It is tightly wrapped in bamboo leaves, tied with string, sealed at every angle. There is no visible filling and no obvious starting point. For a moment, you are not entirely sure how to approach it. Also known as a Chinese glutinous rice dumpling traditionally eaten during the Dragon Boat Festival, Zongzi appears simple from the outside. Then you unwrap it. Steam escapes. The rice is compact and glossy, faintly sweet from the leaf and carrying the sheen of melted pork fat. You are not tasting. You are hunting for the gold. Pork belly appears first, dark and collapsing at the edges, its fat already melting into the surrounding grains. Mushroom follows, soaked in soy and deep with savoury notes. The rice clings together between your chopsticks, warm and steady. But the salted egg yolk is still hidden. Image via  @ WokStreetChina You ease the bundle open just enough to see inside. And there it is. Golden. Den...

Blood cockles are a popular seafood in Thailand, especially along coastal regions where they are lightly blanched and served with spicy dipping sauce. Known for their deep red interior, they often surprise first-time visitors. Despite their appearance, blood cockles have long been part of everyday Thai seafood culture. Blood cockles have a reputation in Thailand. At a Thai seafood stall along the coast, vendors blanch them briefly in boiling water, crack the shells open, and reveal flesh stained deep red at the hinge. The liquid that gathers inside looks unsettlingly like blood. It makes first-time diners pause. No, it’s not dramatic lighting. Blood cockles contain hemoglobin, yes, the same oxygen-binding protein that makes our blood red. The color feels risky. Shellfish are not supposed to look alive. Yet along Thailand’s eastern and southern coasts, blood cockles have been eaten for generations without drama. The question is not why they look dangerous. It is why they ever became nor...

Thai coffee brand PunThai Coffee , under PTG Energy , has announced a nationwide design competition for university students across Thailand. The campaign, titled “Punthai… Design Anything Is Possible,” invites students to create graphic designs for Punthai’s food trucks. Selected winning designs will be produced and installed on real food trucks operating nationwide , turning student artwork into moving brand assets. Eligibility Open to U niversity Students in Thailand Individual or team entries (up to 3 members) Submission Deadline 24 April 2026 Prize Breakdown (Total Over 600,000 THB) 1st Prize: 200,000 THB 2nd Prize: 100,000 THB 3rd Prize: 50,000 THB 7 Runner-Up Awards: 20,000 THB each Top 10 institutions: 20,000 THB each The initiative highlights Punthai Coffee’s youth creative engagement strategy , merging branding, mobility, and student participation into one activation model. Rather than limiting the contest to digital recognition, the brand is extending creative expos...

ChaTraMue is adding fizz to its tea portfolio in Thailand. The Thai tea brand has launched Sparkling Kombucha Lemon Thai Tea , a 240ml ready-to-drink canned beverage now priced at 35 Baht per can in Thailand . The release follows the brand’s earlier limited-edition rollout this year (see ChaTraMue Introduces Limited Edition Release in Thailand ) , signaling continued expansion across its beverage portfolio. The new sparkling kombucha combines fermented green tea extract with ChaTraMue’s signature Thai tea blend, finished with lemon flavour and soda-style carbonation. Positioned within Thailand’s growing ready-to-drink beverage segment, the 240ml can targets convenience-driven retail shelves. According to product details, ChaTraMue Sparkling Kombucha Lemon Thai Tea features: Fermented green tea extract ChaTraMue Thai tea formula integration Lemon sweet-sour flavour balance Sparkling carbonation for a fizzy finish Ready-to-drink canned format The 240ml size aligns with Thailand’s single-...

Nestlé Thailand has introduced a new limited-edition flavour under its Extreme Series: Nestlé Extreme Pop Hot Mala . The product combines: Mala-flavoured sauce Vanilla ice cream Chocolate coating Crunchy nut topping The launch is positioned as part of the Nestlé Extreme Series , described as a surprise flavour release. Availability: 7-Eleven Thailand Price: 25 THB Status: Limited Edition (limited quantities) View this post on Instagram A post shared by NestleIceCreamTH Official (@nestleicecream.th) According to the brand’s official social channels, the flavour delivers a spicy mala profile layered with sweet vanilla and chocolate textures, targeting consumers looking for bold contrast flavours. The product is now available at participating 7-Eleven stores across Thailand while stocks last. [ English Version | 中文版本 ] Reference: Nestle

Japan supermarket brand LOPIA (Lopia Japan) has officially opened its first Thailand store at Central Chaengwattana , marking its entry into the Thai retail market. Location: Central Chaengwattana, Ground Floor, Nonthaburi Opening Date: 11 February 2026 Store Focus: Wagyu beef, sushi, fresh seafood, ready-to-eat meals, and Japanese private-label products LOPIA is operated by Japan’s OIC Group , originally founded as a butcher business in 1971. The brand is known in Japan for large-format food supermarkets with a strong meat offering. According to official AccordinAccording to official materials, the Thailand store highlights: Wagyu and premium beef selections Fresh sushi and Japanese deli items Seafood and produce sections Private-brand (PB) Japanese products “Food theme park” style merchandising concept This is positioned as LOPIA’s first store in Thailand and part of its broader overseas expansion strategy. [ English Version | 中文版本 ] Reference: Lopia

For Chinese New Year 2026, KFC Thailand introduced “ไก่กรอบทั้งตัว” - a whole crispy chicken priced at 329 THB . Pre-orders were open 10–14 February , with pickup on 16 February 2026 at selected Bangkok branches. Quantities were limited and the release was officially sold out. The flavour remained familiar. The form shifted. During Chinese New Year, a whole chicken is often placed intact on the table before it is carved and shared. The wholeness symbolises completeness and family unity before the meal is divided. KFC Thailand has also engaged with symbolic New Year themes in earlier seasonal campaigns, including its 2026 New Year blessing activation . By presenting the chicken in its full form, KFC aligned with a structure already present on many festive tables. Rather than pieces in a bucket, the product appeared as a single centrepiece. The release was limited to a short pre-order window and selected locations. View this post on Instagram A post shared...