From Thai Tea to Toothpaste: SALZ × ChaTraMue Launch Limited Edition in Thailand

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In Thailand, oral care brand SALZ has introduced a limited edition toothpaste inspired by the aroma of Thai milk tea from ChaTraMue.

The product, called SALZ Salted Thai Tea, is a toothpaste variant that combines Thai tea aroma with SALZ’s salt-based oral care formula.

The collaboration blends the signature fragrance of ChaTraMue’s Thai tea with the brand’s existing toothpaste base. According to campaign materials, the product contains 1500 ppm fluoride and is positioned as a daily toothpaste designed to help reduce plaque buildup while keeping breath fresh.

The toothpaste carries the sweet, creamy scent associated with Thailand’s well-known Thai tea beverage, one of the country’s most recognizable flavor profiles.

While the idea may sound unusual at first, flavored toothpaste is not new in Southeast Asia. Salt-based, herbal, charcoal, and tea-inspired toothpaste formulas have existed across regional oral care markets for many years, making this Thai tea variation more of a playful extension than a complete category shift.

Thai tea itself has also appeared in many other product formats beyond beverages, including desserts and snacks such as ice cream. One example is the Thai tea ice cream launch previously covered on ForkInk, showing how the flavor continues to move across different categories.

The product is currently available in Thailand, with initial retail distribution reported at Lotus’s supermarkets. Other department stores are expected to follow as the limited edition release expands.

For ChaTraMue, the partnership extends the reach of its iconic Thai tea flavor beyond beverages and desserts. For SALZ, it introduces a new sensory twist to a familiar daily routine. Even something as ordinary as brushing teeth can now carry the scent of Thai tea.

[English Version | 中文版本]

Images and content sourced from public online materials and official brand information.

Location: Thailand

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