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English Version | 中文版本 ChaTraMue Thailand has added Ruby Tea Water Chestnut as a seasonal menu item for the Chinese New Year period , available for a limited time at selected outlets across Thailand . Known in Thai as ชาทับทิมสมหวัง , the drink features a pomegranate-based tea profile paired with a water chestnut popping topping , offering a light, crisp texture rather than traditional tapioca pearls. It is served in special cup designs created for the seasonal campaign. View this post on Instagram A post shared by ChaTraMue Official Account (@chatramue) The menu item is released as part of a collaboration with Thai film studio GDH , linked to its recent film Laan Ma (หลานม่า) . The campaign adopts a “drinkable nostalgia” theme, referencing family-oriented storytelling from the film and reflected across in-store visuals and packaging. The seasonal drink is sold from 4 February to 31 March 2026 , or while stocks last, and is available at 238 participa...

English Version | 中文版本 Malaysia’s first Abalone Milk Tea has officially landed at Thong Cha Plus. The drink places abalone directly into milk tea, finished with popcorn and boba, and launches as the headline release at Thong Cha Plus. View this post on Instagram A post shared by Thong Cha (@thongchamalaysia) The launch also features Pandan Kaya Cloud Milk Tea and Ubi Ubi Milk Tea, spotlighting local flavours in a bold, festive format. The release is timed for Lunar New Year crowds and high-traffic retail moments. Thong Cha Plus is part of the Thong Bowl family brand, explore the roots here » Now available at Thong Cha Plus IOI Putrajaya & JB Paradigm, 5 Feb – 5 March 2026. View this post on Instagram A post shared by Thong Cha (@thongchamalaysia) Limited run. While stocks last. English Version  |  中文版本 Reference: Thong Cha

English Version | 中文版本 At first glance, it looks like McDonald’s has done something unexpected with Chicken McNuggets. But McDonald's has not added caviar to its menu. There is no in-store availability, no new product rollout, and no plan to make this pairing part of regular dining. What McDonald’s released instead is a one-time, online-only giveaway , tied to Valentine’s Day in the US. The McNugget Caviar Kit appeared briefly through a dedicated campaign drop. Quantities were limited, and once the giveaway window closed, the kit was gone. The contents were straightforward: Chicken McNuggets, caviar, crème fraîche, a serving spoon, and a McDonald’s Arch Card. The caviar was supplied by Paramount Caviar . This combination didn’t come out of nowhere. Nuggets paired with caviar have circulated online for years, mostly as a visual contrast rather than a serious eating suggestion. The appeal has always been in the image — familiar fast food placed next to a symbol of luxury. ...

English Version | 中文版本 Hamamatsu City in Shizuoka, Japan has launched limited-edition Evangelion-themed gyoza as part of the Shin Hamamatsu Project , a citywide anime tourism campaign. The collaboration introduces three Evangelion gyoza variants , inspired by Evangelion Units 01, 00, and 02 , and is available through selected local food outlets participating in the campaign’s official Gourmet Mission . The Evangelion gyoza are positioned as time-limited, location-specific retail items , designed to drive fan travel, foot traffic, and social sharing . The products rely on unit colors and franchise recognition rather than culinary innovation, turning food into a collectible anime crossover souvenir . The launch forms part of a broader strategy combining anime IP, local retail, and tourism routing , a model increasingly used by Japanese cities to generate short-term retail demand and destination awareness . The Evangelion-themed gyoza are available in Hamamatsu for a limited time,...

English Version | 中文版本 UNESCO and Lee Kum Kee have launched the Forever Flavors Project , a global initiative inviting the public to submit personal food memories and family recipes for cultural documentation. The project focuses on everyday cooking experiences, encouraging participants to share stories connected to home dishes, food traditions, and personal memories, rather than professional cuisine. Selected submissions will be officially recorded as part of the project archive and will receive an archival certificate acknowledging their inclusion. The first submission period runs from January 20 to March 15, 2026 . Entries can be submitted via the official campaign website at foreverflavorsproject.lkk.com   or by email at foreverflavorsproject@lkk.com. The initiative is open worldwide, with no professional cooking background required. View this post on Instagram A post shared by Lee Kum Kee (@leekumkeeglobal) The Forever Flavors Project...

English | 中文 In Bangkok’s hidden culinary corners, where every ingredient carries a story, At Flower cultivates a new rhythm in dining and gastronomy. What began as a small backyard experiment by ออมสิน – ชนัญธิดา ทะพลี (Omsin – Chanantida Thaplee) and เบนซ์ – นายธนธร อำไพกูล (Benz – Thanathorn Ampaikul) has become a vibrant force, connecting agriculture, design, and culinary imagination . Drawn to the delicate beauty of petals, the founders began with marigolds, butterfly pea, and nasturtium, learning through care how to nurture each bloom without chemicals. Every flower, harvested at its peak, moves from soil to plate with attention to color, aroma, and texture , offering chefs a palette that flutters between taste and experience . Thai dining has long danced between the ornamental and the functional  - flowers have decorated temples, markets, and family meals for centuries. At Flower elevates petals beyond garnish; they are edible artifacts , each carrying a voice of creati...

English | 中文 Kome to Circus （米とサーカス） has announced a New Year seasonal dining event themed around the 2026 zodiac sign, the Horse , introducing a limited-time in-store campaign known as the Horse Festival . View this post on Instagram A post shared by 米とサーカス 高田馬場店 (@kometocircus) The activation takes the form of a time-boxed menu event , featuring horse-meat dishes offered exclusively during the campaign period. Rather than a permanent menu update, the festival is positioned as a New Year–only dining experience , aligning zodiac symbolism with the brand’s established focus on rare and unconventional ingredients. モツ入り桜すき鍋   Sakura sukiyaki with assorted offal 馬チ〇コ丸焼き   Whole-roasted horse penis 馬脳みそ 塩焼き or 天ぷら   Horse brain, salt-grilled or tempura 馬シビレ塩焼き   Salt-grilled horse thymus (sweetbread) 桜ユッケ   Horse meat yukhoe (Korean-style raw beef dish) 馬大動脈のコリコリ刺   Crunchy sliced horse aorta (sashimi-style) 馬大動脈のコリコリ刺   C...