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English Version | 中文版本 Boost Juice Malaysia launches Pomegranate Powered Prosperity , a limited time Chinese New Year 2026 release built around three distinct pomegranate smoothie flavours. The seasonal drop focuses on bold red visuals, cold refreshment, and clear taste separation, made for fast retail decisions during the festive period. View this post on Instagram A post shared by Boost Juice Malaysia (@myboostjuice) The three Pomegranate Powered Prosperity flavours Each smoothie uses pomegranate as the core flavour and visual anchor, paired with different fruit profiles for easy, at a glance choice. Pomegranate with Mixed Berries - A sharper, berry forward blend with a tangy edge. Designed for those who prefer brighter acidity and a punchier fruit finish. Pomegranate with Tropical Fruits - A sweeter, lighter profile combining pomegranate with tropical fruit flavours. Smooth, easy drinking, and broadly appealing. Pomegranate with Classic Boost Base ...

English Version | 中文版本 At the Super Bowl, Pepsi brings the cola rivalry back into the spotlight. Pepsi didn’t launch something new. It stepped back into something it already owns. For Super Bowl LX, Pepsi returned to a familiar posture: rivalry, confidence, and the quiet belief that taste has always been on its side. No manifesto. No product reinvention. Just a blind taste test, a polar bear, and one of the biggest advertising stages in the world. At the center of the campaign is Pepsi’s own line: “You Deserve Taste. You Deserve Pepsi.” It isn’t framed as a claim to be argued, but as a belief the brand assumes the audience already recognizes. The ad leans on memory. The Pepsi Challenge era is not explained or defended. Recognition replaces explanation. If you know, you know. If you don’t, the format does the work. Two cups. One choice. No speech required. This isn’t about convincing skeptics with science or ingredients. Pepsi isn’t trying to win an argument. It’s recr...

English Version | 中文版本 ABSOLUT® and TABASCO® have launched ABSOLUT® TABASCO™ , a spicy vodka built around a simple market reality: cocktails with a spicy kick are already mainstream, and brands are starting to package that behavior directly . Spicy Bloody Marys, chili-forward mixers, and peppery shots already exist. Bartenders have been playing with this idea for years. Instead of adjusting vodka, hot sauce, and seasoning on your own, the heat is already inside the bottle . ABSOLUT® × TABASCO™ just makes it easier. This fits into a wider trend where alcohol brands build around habits people already have. Cocktail kits, ready-to-serve drinks, and flavor-specific spirits all point to the same thing: people want clear results, not extra decisions . ABSOLUT® and TABASCO® come together in a way that is immediately easy to understand. ABSOLUT provides a clean, globally familiar vodka base. TABASCO adds a heat profile that most people already recognize. The result is a bottle that tells yo...

English Version | 中文版本 Starbucks Korea has released “103 STARBUCKS STORES” , a curated store guide featuring 103 selected Starbucks locations across South Korea . The project organizes 103 stores into 10 themes , highlighting a wide range of store formats, environments, and locations. The selection includes stores designed around scenery, architecture, seasonal atmosphere, and distinct spatial layouts, presenting how different Starbucks locations vary across the country. Rather than focusing on new menu items, the release takes the form of a brand-published guide . The collection is available as a printed booklet placed at magazine racks in selected Starbucks stores nationwide (availability varies by location), and as a downloadable PDF accessible via Starbucks Korea’s official Instagram profile link . Each store is introduced within a thematic grouping, allowing readers to browse locations by setting and design approach. The guide functions as a reference for those interested in vi...

English Version | 中文版本 A Guangzhou dairy brand has launched a ginger-scallion white-cut chicken–flavored milk , drawing online attention for combining a savory Cantonese dish with milk . The company said the product was developed to stand out in a highly competitive dairy market and to promote locally inspired flavors . Development reportedly took several months , focusing on recreating aroma and aftertaste , rather than sweetness. Consumers who tried the drink reported a strong ginger-and-scallion hit on the first sip , followed by a distinct chicken flavor , with relatively little milk taste . Public reaction has been mixed , with many describing the product as a novelty worth trying once . The brand said it is also researching additional savory flavors , including char siu– and shrimp dumpling–inspired milk . English Version  |  中文版本

English Version | 中文版本 BuzzBallz has introduced a nontraditional engagement ring as part of its Valentine’s Day promotion, linking the design to its Pink Lemonsqueezy ready-to-drink cocktail flavor . The one-off ring features a 9-carat lab-grown pink diamond set in 18K white gold , with additional accent diamonds integrated into the setting. According to the brand, the design references the spherical shape of a BuzzBallz cocktail , translating the product’s visual identity into a piece of novelty jewelry . BuzzBallz states that the ring carries an estimated value of US$35,000 . Instead of offering it for direct sale, the brand plans to auction the ring on eBay for a limited period in early February, with bidding opening at US$2.14 . Proceeds from the auction are intended to support a heart-related charitable cause . The campaign positions the ring as a symbolic alternative to traditional engagement jewelry , aligning with broader interest in lab-grown diamonds and unconventi...

English Version | 中文版本 Café Amazon Malaysia has launched a new Taro Mochi series , expanding its cold beverage lineup with a texture-focused offering. The series features two drinks. The Taro Milk Mochi Smoothie combines taro milk with mashed taro and soft, chewy mochi, positioned as a thicker and more filling option. The Taro Mochi Milk Tea is made with iced milk tea brewed from Assam tea leaves from Nan, Thailand, mixed with gently sweet mashed taro and mochi for a creamy, dessert-style profile. Both drinks emphasise mouthfeel, with mochi as the key element, rather than introducing new flavour directions. The overall profile is sweet, creamy, and comfort-oriented, fitting within Café Amazon’s existing milk tea and smoothie range. The Taro Mochi series is available at Café Amazon outlets in Malaysia from 21 January 2026 , while stocks last. English Version  |  中文版本 Reference: Cafe Amazon

English | 中文   Spritzer has launched its Chinese New Year 2026 campaign , titled “Unstoppable Love,” centring on themes of family connection and everyday health . The campaign is anchored by a short film starring Dior (大穎) and Joseph Lee (李文键) , using a time-travel narrative to frame love and care as values that persist across generations. The film functions as the emotional lead-in to a broader festive activation, rather than signalling a new product launch. For the festive period, Spritzer is rolling out limited-edition 250ml Natural Mineral Water bottles with three Chinese New Year label designs . The brand is also highlighting its sparkling water range , positioned as zero sugar, zero sweeteners, and zero calories . Offline engagement is a key component of the campaign. A Spritzer Chinese New Year roadshow will run from 4 to 8 February 2026 at Pavilion Bukit Jalil , featuring product sampling, games, and meet-and-greet activities . Selected promotions and gift-with-purch...

English | 中文   Hausboom has introduced its Bulan Bintang Edition as part of its Raya 2026 festive lineup , continuing the brand’s annual practice of releasing limited-edition packaging tied to the Hari Raya season. The release functions as a seasonal packaging update rather than a new flavour launch , placing emphasis on festive visuals rather than product reformulation. The Bulan Bintang Edition is rolled out ahead of the Raya period and offered for a limited time , aligning its availability with peak festive visibility. View this post on Instagram A post shared by HAUSBOOM HQ OFFICIAL (@hausboom) What is the Hausboom Bulan Bintang Edition The Bulan Bintang Edition features specially designed packaging inspired by Raya-associated symbols , including celestial motifs commonly linked to the festive calendar. The update applies across existing Hausboom beverage variants , with product formulations remaining unchanged. This allows the brand to participate in...

English | 中文 Yeo’s has introduced its White Peach Tea in Malaysia, adding a new fruit-forward option to its ready-to-drink tea lineup ahead of the Chinese New Year period . The new variant blends white peach flavour with black tea , positioned around a light, aromatic profile designed for easy drinking . The brand highlights the tea as a refreshing option for festive gatherings , family meals, and casual sharing moments during the season. White peach has become an increasingly familiar flavour across Asia’s beverage market , often associated with soft sweetness and a clean finish rather than bold or sharp fruit notes. In this release, the drink is framed around simplicity and approachability , aligning with everyday consumption rather than limited-edition novelty. The White Peach Tea is intended to be served chilled , reinforcing its role as a cooling counterpoint to richer festive foods . The product joins the existing tea range in Malaysia , expanding choice for consumers ...

English | 中文 Walovi, the international branding of China’s long-established Wanglaoji herbal tea, has entered the Singapore convenience retail market with a rollout at selected 7-Eleven outlets . The range includes the brand’s Classic Herbal Drink , alongside a Sparkling (“Bubble”) variant that adds light carbonation to the traditional herbal profile. Both are positioned as ready-to-drink, chilled beverages for grab-and-go consumption . View this post on Instagram A post shared by Walovi ｜Wang Lao Ji ｜王老吉 (@walovi_official) The Singapore launch reflects Walovi’s broader global push to present its heritage herbal formula in modern packaging and formats , including no-sugar and carbonated versions , aimed at younger and international consumers . Placement in 7-Eleven situates the drink within everyday refreshment occasions rather than specialty health or traditional medicine channels . Availability and the exact variant range may vary by store, with...

English | 中文 Every ranked match, every tournament run, every high-pressure session begins the same way. The noise cuts out. Inputs narrow. The mind stops wandering and locks onto what matters. This is not hype, and it is not excitement. It is readiness. NEWTRON is built for that moment  - when focus becomes the deciding factor between slipping and holding position. Positioned as a focus drink , NEWTRON deliberately separates itself from the chaos-first logic of traditional energy beverages. This is not about forcing momentum or chasing spikes. It is about entering a battle-ready state that can be sustained across long matches, extended practice sessions, and repeated rounds under pressure. Focus here is not explosive. It is controlled, steady, and precise . NEWTRON approaches mental performance as a system, not a gamble. Ingredient design, amino-acid research, and carefully tuned balances are structured to support concentration without hijacking attention. The result is a drink ...