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In Thailand, oral care brand SALZ has introduced a limited edition toothpaste inspired by the aroma of Thai milk tea from ChaTraMue . The product, called SALZ Salted Thai Tea, is a toothpaste variant that combines Thai tea aroma with SALZ’s salt-based oral care formula. The collaboration blends the signature fragrance of ChaTraMue’s Thai tea with the brand’s existing toothpaste base. According to campaign materials, the product contains 1500 ppm fluoride and is positioned as a daily toothpaste designed to help reduce plaque buildup while keeping breath fresh. The toothpaste carries the sweet, creamy scent associated with Thailand’s well-known Thai tea beverage , one of the country’s most recognizable flavor profiles. While the idea may sound unusual at first, flavored toothpaste is not new in Southeast Asia. Salt-based, herbal, charcoal, and tea-inspired toothpaste formulas have existed across regional oral care markets for many years, making this Thai tea variation more of a playfu...

Thailand’s SF Cinema has introduced a new cinema snack inspired by one of the country’s most iconic flavors — Basil Chicken. The limited collaboration with Charoen Pokphand Foods (CPF) turns the familiar Thai dish into a new popcorn seasoning concept called “Space Basil Chicken Popcorn.” A classic Thai street-food flavor is now appearing in an unexpected place: the cinema popcorn bucket. The product takes inspiration from CP’s basil chicken breast menu , which previously received certification under the Space Food Standard , a food safety and preparation framework designed for food suitable for space missions. Thai Basil Chicken Flavor Meets Cinema Popcorn The new popcorn combines SF Cinema’s premium popcorn base with seasoning inspired by Thai basil chicken (Pad Krapao Gai) — a widely recognized Thai dish known for its spicy, garlicky, and aromatic basil flavor profile. Instead of the usual butter or caramel, this version leans into the bold savoury taste of Thailand’s beloved p...

Tokyo restaurant Kome to Circus has launched a limited-time Rare Egg Festival , featuring eggs rarely seen on restaurant menus. The seasonal event runs from February 20 to March 31 and is available at the restaurant’s Takadanobaba and Shibuya PARCO locations . Ostrich Egg Giant ostrich eggs and dark green emu eggs One of the highlights of the festival is the chance to try ostrich eggs , which are among the largest eggs used in cooking. An ostrich egg can weigh around 1.5 kilograms , roughly equivalent to about 40 chicken eggs . At the restaurant, it is served as a large fried egg designed for sharing , creating a dramatic table presentation. The menu also features emu eggs , recognizable for their dark green shells . These eggs appear in dishes such as fried eggs and rice bowls. Because of their size and limited supply, some items may require advance reservation . Emu Egg Unusual eggs rarely seen in restaurants Beyond ostrich and emu eggs, the Rare Egg Festival introduces seve...

McDonald’s Singapore is launching its first-ever pet merchandise , and this time the spotlight goes to the cats and the humans who serve them. The “Happy Meow Bag” arrives as a limited campaign item starting 9 March 2026 at 5pm at selected McDonald’s outlets across Singapore. To get one, customers need to spend S$30 or more in a single order , then redeem the bag for S$9.90 through the McDonald’s app . Yes. The fast-food giant has officially entered the world of cat merch. The Happy Meow Bag is designed less like a traditional pet carrier and more like a playful hangout spot. The bag includes a peek window for curious cats , along with five embroidered Velcro patches and a removable scratching board . Together they turn the bag into a small hideout where cats can lounge, scratch, or quietly observe their surroundings. Each participating outlet will only carry 120 bags , and redemption is limited to one per McDonald’s app account . This makes the bag a small collectible drop for c...

Lidl GB has partnered with Nik Bentel Studio to launch the limited-edition Trolley Bag , a handbag designed to resemble a supermarket shopping trolley. The release will take place through a two-day physical pop-up in London, UK (20–21 February) , followed by an online ballot via official brand channels . The Lidl GB × Nik Bentel Studio Trolley Bag features a structured metal frame inspired by a traditional grocery cart, translating supermarket utility into a fashion accessory format. The project follows the earlier Croissant Bag collaboration between the UK supermarket retailer and the New York–based design studio. View this post on Instagram A post shared by NiK Bentel Studio (@nikbentelstudio) This supermarket-object reinterpretation aligns with other food-inspired fashion experiments, such as Brigitte Tanaka’s Undercover Baguette concept , which similarly transformed a grocery staple into a wearable accessory. The in-person activation, titled “Lidl Fr...

Dr Pepper just shrank. The limited-time Tic Tac Dr Pepper Mints are rolling out in the United States, bringing the soda’s iconic 23-flavor profile into a compact mint candy format. The iconic soda is now inside a tiny Tic Tac bottle. No can. No fizz. Just shake-and-go energy. It’s bold. It’s weird. It works. Same loud flavor identity. Completely different format. Instead of cracking open a cold drink, you flip open a mint box. Tap. Crunch. Done. This is crossover culture at full brightness. Big soda personality. Pocket-size attitude. Limited-time. High-contrast. Shelf-pop kind of drop. If you like your snacks slightly chaotic and very recognizable, this one is loud in the best way. [ English Version | 中文版本 ] Reference: Ferrero

A fan-designed Ramen bowl build on LEGO Ideas has been officially approved after surpassing 10,000 supporters , advancing into commercial development under The LEGO Group . The project, created by Micdud, reached the 10,000-supporter threshold on the LEGO Ideas platform, qualifying it for the structured review process. Following evaluation in the First 2025 Review , the concept was selected to move forward as a future retail set. The design features a detailed brick-built ramen bowl with interchangeable toppings, including noodles, egg, shrimp, seaweed, mushrooms, chopsticks, and a traditional-style spoon. The model references four classic broth styles: shoyu, tonkotsu, miso, and shio. Under the LEGO Ideas system , projects that achieve 10,000 supporters enter an official review stage. Approved submissions then proceed into internal development, where the final retail version may differ from the original fan design. Release details, including set number, pricing, piece count, and la...

English Version | 中文版本 For most people, Wanglaoji still means a red can, cold from the fridge, bought without thinking. This week, it briefly means something else. In collaboration with jewelry brand iMOKJT , Wanglaoji has released a limited-edition collectible set often referred to as “Diamond Wanglaoji.” Price as signal: ¥18.28 million RMB per set. Scarcity as posture: three sets worldwide. Each set includes five full-scale “cans” made not of aluminium, but 18K gold, set with over 18,000 natural gemstones. Function is deliberately removed. They are not meant to be opened, poured, or drunk. They are meant to be displayed. This is not a premium extension of a mass product. It is a halo object , placed far above the everyday range. For years, mass brands have borrowed from luxury through packaging upgrades, collaborations, or limited lines. This skips the ladder entirely. Wanglaoji jumps straight to the extreme end, using jewelry language to restate brand age, symbolism, and...

English Version | 中文版本 At first glance, it looks like McDonald’s has done something unexpected with Chicken McNuggets. But McDonald's has not added caviar to its menu. There is no in-store availability, no new product rollout, and no plan to make this pairing part of regular dining. What McDonald’s released instead is a one-time, online-only giveaway , tied to Valentine’s Day in the US. The McNugget Caviar Kit appeared briefly through a dedicated campaign drop. Quantities were limited, and once the giveaway window closed, the kit was gone. The contents were straightforward: Chicken McNuggets, caviar, crème fraîche, a serving spoon, and a McDonald’s Arch Card. The caviar was supplied by Paramount Caviar . This combination didn’t come out of nowhere. Nuggets paired with caviar have circulated online for years, mostly as a visual contrast rather than a serious eating suggestion. The appeal has always been in the image — familiar fast food placed next to a symbol of luxury. ...

English Version | 中文版本 Korean Air has introduced a self-service instant noodle station, known as the “Ramyeon Library,” inside its newly reopened Prestige East (Left) Lounge at Incheon International Airport Terminal 2. The station allows passengers to choose from several Korean ramyeon options and prepare them using an automated cooking machine. The noodles are served as-is, without chef presentation or special plating, offering a quick and familiar option inside a business-class lounge. Not a food upgrade, but an experience decision. While instant noodles may seem unusual in a premium setting, ramyeon is a common everyday food in Korea, often prepared using similar machines in convenience stores and public spaces. Korean Air’s approach brings that familiar experience into the lounge rather than replacing it with a more formal dining concept. Instant noodles are treated as comfort infrastructure, not novelty. The self-service format also gives travellers a small moment of choice and...

English Version | 中文版本 ABSOLUT® and TABASCO® have launched ABSOLUT® TABASCO™ , a spicy vodka built around a simple market reality: cocktails with a spicy kick are already mainstream, and brands are starting to package that behavior directly . Spicy Bloody Marys, chili-forward mixers, and peppery shots already exist. Bartenders have been playing with this idea for years. Instead of adjusting vodka, hot sauce, and seasoning on your own, the heat is already inside the bottle . ABSOLUT® × TABASCO™ just makes it easier. This fits into a wider trend where alcohol brands build around habits people already have. Cocktail kits, ready-to-serve drinks, and flavor-specific spirits all point to the same thing: people want clear results, not extra decisions . ABSOLUT® and TABASCO® come together in a way that is immediately easy to understand. ABSOLUT provides a clean, globally familiar vodka base. TABASCO adds a heat profile that most people already recognize. The result is a bottle that tells yo...