ForkInk

English Version | 中文版本 Lay’s has introduced a durian-flavoured potato chip, and it is now appearing in Singapore via import sellers , not through an official local retail launch. The product is sourced from Taiwan and is currently available only through online platforms and parallel import listings. Pricing, stock, and packaging vary by seller rather than following standard supermarket distribution. Durian is the core signal. The flavour is built for instant recognition and reaction , driven more by aroma than nuance. There is no visible Singapore-specific campaign or formal rollout tied to the market. This follows a familiar pattern, with many of the stranger snack flavours coming out of Taiwan first . As part of PepsiCo , Lay’s regularly releases regional experimental flavours. In this case, the product functions as an imported novelty item , with its relevance lying in how bold snack flavours surface through platform commerce before any official market adoption. English Versi...

English Version | 中文版本 Mister Donut has released a new collaboration item with GODIVA in Japan, but customers won’t find it in display cases. The doughnut, called Trio Heart Chocolate & Praline , is a Net Order–only product. Orders must be placed through the misdo app or website, with pickup scheduled during a limited window . It is takeout only and does not appear at physical store counters . Visually, the product features a chocolate doughnut base with layered chocolate and praline creams. On top are three heart-shaped churros , each finished differently—cocoa, strawberry, and chocolate—creating a presentation clearly oriented toward gifting and the Valentine’s season. This item sits alongside the main Mister Donut × Godiva lineup but is handled differently in terms of access . While other collaboration doughnuts are sold in stores, this one is positioned as a reservation-exclusive , making the ordering process part of the experience . The release also aligns with Mister...

English | 中文 Sunshine Bakeries has introduced its latest snack offering in Malaysia with the launch of the Poketto™ Sandwich , a compact, crustless sandwich designed for convenient, everyday snacking . Inspired by Japanese konbini-style food , the Poketto™ Sandwich features sealed edges that keep the filling neatly enclosed from end to end. The format is designed for easy handling and portability , positioning it as a quick snack rather than a full meal . At launch, the Poketto™ Sandwich is available in three sweet flavours : Strawberry , Tiramisu , and Hokkaido Milk . The product is made using Sunshine’s Hokkaido milk and is Halal-certified , making it suitable for a wide range of consumers. Sunshine also notes that the sandwich can be lightly toasted for a warmer texture. In Malaysia, the Poketto™ Sandwich is priced at RM2.50 per pack . It is rolling out across selected supermarkets and convenience stores in regions including the Klang Valley, Penang, Johor Bahru, Melaka, N...

English Version | 中文版本 KCG Corporation has introduced Dairygold 4 Cheezy Mixx , a new processed cheese slice designed to deliver a stronger, more layered cheese flavour in a single serving. The product combines four cheeses — Cheddar, Mozzarella, Romano, and Gouda, into one slice , aiming to recreate a “four-cheese” experience without the need for multiple ingredients. According to launch details shared via trade media, the concept is to offer a bolder taste profile that suits quick meals and snacks, such as toast, sandwiches, or ready-to-eat dishes. The product sits under KCG’s Dairygold brand, which the company has expanded in recent years through localized flavours and formats. In this case, the focus is less on flavour innovation and more on convenience and intensity , bringing multiple cheese characteristics together in a single, easy-to-use slice. Dairygold 4 Cheezy Mixx is positioned as a mainstream, everyday cheese product , rather than a specialty or artisanal item. Its r...

English | 中文 MILO Bites Double Choc & Mocha bring heritage flavor to modern snack moments in Malaysia. Crunchy chocolate shells with a malt core turn the classic MILO taste into bite-sized indulgence . Double Choc adds rich chocolate depth, while Mocha offers a smooth coffee twist, creating a portable snack for study breaks, work moments, or everyday joy . Unlike the traditional Kaw series , which celebrates MILO’s nostalgic malt crunch, these bites invite new ways to enjoy a national favorite , combining heritage, flavor, and convenience in every piece. Reference: Milo Malaysia English | 中文  

English | 中文 MILO Activ Cubes arrive in Thailand already complete. The story begins in Indonesia , where Nestlé MILO reshaped a familiar drink into a compact, chewable form built for everyday movement. In Indonesia, the cube fits naturally into daily life. MILO is not confined to a single moment, and energy is taken in between activities rather than around a fixed routine. The resealable pouch, bite-sized pieces, and familiar flavour reflect that reality. Nothing about the product asks consumers to adjust how they understand MILO. It simply gives the brand another way to exist. When Activ Cubes appear in Thailand , the format feels immediately at home. Convenience culture shapes how food is consumed, with short breaks and on-the-go moments defining the day. The cube aligns with that rhythm. It sits comfortably on convenience shelves because it behaves like a convenience product, not because it is introduced as something new.  View this post on Instagram ...

English | 中文 For Lunar New Year 2026, Krispy Kreme Thailand introduces a seasonal beverage duo built around one of Asia’s most symbolic ingredients: jasmine tea . Framed under the theme “Love Meets Luck,” the brand launches two fruit-infused jasmine creations — Blood Orange Pineapple Bliss and Watermelon Orange Breeze , blending fragrance, colour, and cultural meaning into an everyday ritual. Jasmine has long been associated with purity, renewal, and calm across Southeast Asia. By using it as the base, Krispy Kreme aligns the New Year moment not with spectacle, but with sensory familiarity. The addition of Orange, Pineapple, Watermelon, and Strawberry brings in visual and symbolic cues of prosperity, warmth, and joyful beginnings, expressed through soft pink and bright orange tones that resonate instantly with Lunar New Year traditions. View this post on Instagram A post shared by 𝐊𝐫𝐢𝐬𝐩𝐲 𝐊𝐫𝐞𝐦𝐞 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝 (@krispykremethailand) Rathe...

English | 中文 Beer, cursed into chips. Durian, unleashed at full strength. Coriander, elevated from herb to doctrine. Century egg, transmuted into Doritos. In most markets, these ideas would be sealed away . Too dark. Too local. Too hard to justify. In Taiwan , they’re released without hesitation . View this post on Instagram A post shared by Lay’s Taiwan 樂事 (@lays_taiwan) Lay’s Taiwan turns Draft Beer Flavor into atmosphere and Durian Flavor into indulgence -  no dilution, no protective spells . Doritos Taiwan treats Coriander Flavor as law and crosses the Century Egg threshold without blinking . No explanations. No safeguards. No permission asked. These aren’t novelty flavors . They’re familiar tastes , recast through a darker craft  - confident enough to travel from table to chip bag intact . What feels forbidden elsewhere feels inevitable here . That’s not chaos. That’s Taiwan practicing cultural magic in plain sight . Resources: L...

English | 中文 Japan’s Valentine’s Day gets a soft, thoughtful touch as KitKat Heartful Bear returns , ready to bring warmth and sweetness into every exchange. The bear-shaped chocolates hold heart balloons stamped with messages like “I♡U” , “For U” , and “Thx!” , with space on the back for handwritten notes, turning each bite into a personal moment. This year, Nestlé Japan expands the experience beyond chocolate. Afternoon Tea LIVING carries Heartful Bear-themed pouches, handkerchiefs, pass cases, and tumblers, letting the seasonal charm live in everyday life. LOFT stores offer keychains, acrylic charms, and soft pouches, extending the gift from edible delight to lifestyle keepsake. The design, the notes, the collaborations — everything reflects how Valentine’s in Japan blends appreciation, connection, and subtle joy. Heartful Bear isn’t just a limited-edition chocolate; it’s a cultural touchpoint, a way to give meaning in small gestures, and a reminder that thoughtful design can m...

English Version | 中文版本 Valentine’s season is approaching, and Seven-Eleven Japan has introduced a new limited-edition snack just in time. From Ezaki Glico , the Pocky Happiness Blue Berry features a playful visual update. The Pocky sticks are coated in blueberry-flavoured chocolate, giving them a soft blue colour, paired with pink, heart-shaped pretzel pieces . The product launched on January 13 and is exclusive to Seven-Eleven stores across Japan . It is positioned around Valentine’s gifting and seasonal novelty, focusing on colour contrast and presentation rather than changing the core Pocky format. As with many Japanese convenience store releases, this is a limited-time item , intended for quick gifting, impulse purchases, and seasonal appeal rather than long-term availability. For shoppers in Japan, it offers another example of how Valentine’s continues to shape short-run snack designs  — simple, colourful, and easy to share. English Version  |  中文版本 Referenc...

English | 中文 7-Eleven Singapore has introduced Mala Hanjuku Eggs , a ready-to-eat snack combining Japanese-style soft-boiled eggs with a mala-spiced marinade . The eggs feature a jammy hanjuku centre , paired with chili heat and numbing peppercorn notes . The product is sold chilled and positioned as a grab-and-go snack , rather than a meal item. Mala Hanjuku Eggs are available at 7-Eleven outlets across Singapore and via delivery platforms . Online listings show prices at around S$3.70 , varying by location. The launch adds a mala variant to 7-Eleven Singapore’s existing hanjuku egg lineup , continuing its use of local flavour adaptations within familiar Japanese convenience foods . English | 中文 Reference: 7-Eleven

English | 中文 Oreo has arrived in a new form. Oreo Zero Sugar launches in the U.S. in January 2026, already available in select international markets including Europe and China, bringing the classic chocolate wafer and cream sandwich to those seeking indulgence without sugar. The familiar taste, texture, and design remain intact, now framed for a generation that values mindful enjoyment alongside everyday rituals. The launch reflects more than flavor - it captures a global movement toward health-conscious snacking. With four years of development, Mondelez ensures the cookie delivers the iconic experience while fitting naturally into modern routines. The embossed wafers, updated packaging, and choice of sugar-free ingredients signal thoughtful innovation without altering the Oreo identity. Oreo Zero Sugar transforms the way people engage with a classic, proving that tradition and conscious choice can coexist. This cookie isn’t just sugar-free; it’s a reminder that indulgence can evol...

English | 中文 A bite of soft dough, a sprinkle of MILO® malt , a drizzle of chocolate that tastes like a memory in every chew. The Krispy Kreme Made With MILO® Doughnut Collection transforms a classic beverage into a limited-edition doughnut you can snap, share, and savor. Available at select Krispy Kreme South Africa outlets from late December 2025 to early February 2026, this collection turns seasonal indulgence into a must-experience ritual. @kelgounder7 Krispy Kreme x Milo = YESSS 😍 #SAcreator #viral #foryou #food #tastetest @krispykremesa @milosouthafrica ♬ original sound - Kelisha Gounder Fans post boxes and bites on Instagram, X, and Threads , showing the MILO® malt glinting under café lights. Comments capture recognition and nostalgia: “Still tastes like my childhood lunchbox treat” and “Finally, MILO® I can eat, not just drink” . The reactions may be small, but they reveal how heritage flavours resonate with people who value taste, memory, and dessert c...

English | 中文 Lay’s Thailand just made snacking personal. Sour, Spicy, Oily-fragrant  - three flavours, three styles, three moods. The brand didn’t launch a press event. It asked a simple question: “Which flavour have you tried?” Fans immediately joined the conversation, tagging Butterbear , showing packs, and sharing their favourite styles on Instagram and social feeds. Butterbear isn’t just a mascot. It’s a personality fans already follow. People post memes, compare flavours, and build stories around it. Lay’s x Butterbear taps into that ecosystem effortlessly. Sour is playful. Spicy is bold. Oily-fragrant is comforting. Each bag becomes a personal ritual, a bite that reflects your taste identity. Even micro social signals matter. Hashtags like #LAYSxButterbear , #เลย์น้องเนย , and #ด้อมน้องเนย show how fans integrate the product into daily life. Some share favourite flavours, others tag friends to debate which style is best. This isn’t just a launch. It’s culture in mo...

English | 中文   Indomie has just dropped its latest Hype Abis variant: Mi Nyemek Ala Jogja Rasa Rendang , created in collaboration with Warmindo Bu Siti , one of Yogyakarta’s iconic street-style noodle vendors. These noodles are moist, richly spiced, and capture the slow-cooked depth of rendang along with the satisfying slurp of nyemek-style noodles - bringing a legendary street favourite straight to your table. The launch is more than flavour. It’s about ritual, texture, and memory : noodles soaking in fragrant, reddish broth, the balance of garlic, chili, and sweet-savory seasoning, and that comforting sensation that makes a simple bowl feel deliberate. Social media clips from micro-influencers show each forkful in motion, with comments like “Feels like Bu Siti’s warung in every bite” or “Finally, nyemek I can enjoy anytime.” The conversation thrives in niche foodie communities where authenticity matters more than viral trends. This release reflects a subtle shift in inst...

English  | 中文 Two global icons — Krispy Kreme and Crocs — teamed up in August 2025 to drop a limited-edition collaboration that brings doughnut culture to casual footwear. The result? Doughnut-inspired Crocs, complete with sprinkle-colored charms and a playful box design echoing Krispy Kreme’s classic packaging. At select global stores, including Malaysia and Thailand, fans could even redeem a free Original Glazed doughnut while wearing their new clogs. But beyond the kitsch of colorful clogs lies a subtle story about brand culture and consumer behavior . Both brands have built identities on comfort and joy — one through sweet nostalgia, the other through casual, everywhere-wear footwear. Together, they offer more than a product: a shared feeling , a conversation starter, and a playful lifestyle accessory. Why This Matters Playfulness as Identity In today’s global market, even legacy brands see value in quirky, unexpected collaborations. The Krispy Kreme × Crocs drop shows h...