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English Version | 中文版本 7-Eleven Philippines adds new heat-and-eat options to its Chef Creations lineup with the launch of Oriental Plates , now available at participating stores. The range includes Beef Broccoli and Sweet and Sour Fish , both designed as quick, familiar meal solutions for lunch or dinner. The launch continues 7-Eleven PH’s expansion beyond snacks, targeting everyday meal occasions with affordable, ready-to-serve dishes. Released under Chef Creations x LEP , the line focuses on mass availability and repeat-friendly flavors rather than limited-edition positioning. The strategy emphasizes convenience, accessibility, and routine consumption , positioning the plates as a simple alternative to dining out. Available now at selected 7-Eleven Philippines outlets. English Version  |  中文版本 Resource: 7-Eleven

English Version | 中文版本 7-Eleven Taiwan has introduced a new hot food item that replaces a standard burger bun with a donut. The product uses Mister Donut’s Pon de Ring as the outer layer, turning the familiar ring-shaped donut into a functional bun. Inside is a Cajun-style fried chicken patty, paired with mayonnaise and a honey-flavored sauce. The format is easy to understand at a glance: a sweet donut structure used to carry a savory filling. According to official hot food listings, the item is priced at NT$119 . Local food media report that it is a limited regional release , mainly available in the greater Taipei area. As with many short-run convenience store items, actual availability depends on individual stores. The donut component comes from Mister Donut Taiwan , which is best known in Taiwan for the Pon de Ring’s chewy, mochi-like texture. In this case, the donut shifts from a dessert role to a structural one, while keeping its recognizable shape and texture. This type of rel...

English Version | 中文版 CP Malaysia has rolled out a new range of ready-to-eat burgers , now available exclusively at 7-Eleven Malaysia outlets. The lineup includes three flavours : Egg Burger , Shrimp Burger , and Buttermilk Chicken Burger . Designed for convenience , the burgers are positioned as quick, microwave-ready options for everyday consumption rather than sit-down meals. The launch reflects CP’s continued focus on chilled and ready-to-eat formats , using familiar flavours that align with convenience-store eating habits . By partnering with 7-Eleven Malaysia , the range targets consumers seeking fast, accessible savoury food during workdays, late nights, or short breaks. Availability depends on location and stock at participating 7-Eleven stores nationwide . The new burger range adds to CP Malaysia’s broader portfolio of processed and ready-to-cook poultry products , extending the brand’s presence in grab-and-go retail channels . Product highlights Ready-to-eat burg...

English | 中文 7-Eleven Singapore has introduced Mala Hanjuku Eggs , a ready-to-eat snack combining Japanese-style soft-boiled eggs with a mala-spiced marinade . The eggs feature a jammy hanjuku centre , paired with chili heat and numbing peppercorn notes . The product is sold chilled and positioned as a grab-and-go snack , rather than a meal item. Mala Hanjuku Eggs are available at 7-Eleven outlets across Singapore and via delivery platforms . Online listings show prices at around S$3.70 , varying by location. The launch adds a mala variant to 7-Eleven Singapore’s existing hanjuku egg lineup , continuing its use of local flavour adaptations within familiar Japanese convenience foods . English | 中文 Reference: 7-Eleven

English Version | 中文版本 For years, convenience stores have been built around one promise: speed. Get in, get what you need, get out. That promise still works. But it’s no longer distinctive. In Japan, where convenience stores are already everywhere, speed and availability have become background expectations. You don’t choose a store because it’s fast. You assume it is.  That context sits behind recent experiments by FamilyMart . 1. "Entertainment-Inspired Food" Food collaborations that bring popular characters and entertainment IP into FamilyMart’s everyday meals and snacks. The idea is to let familiar characters show up in ordinary food moments, not as special events . 2. "Seasonal Play Events at FamilyMart" Campaigns and in-store activities designed around Japan’s four seasons. They turn seasonal changes into small, playful moments inside the store throughout the year. Instead of adding more products or promotions, some FamilyMart locations are introducing sma...