ChaTraMue Thailand Adds ‘Ruby Tea Water Chestnut’ as a Seasonal Chinese New Year Menu Item
ChaTraMue Thailand has added Ruby Tea Water Chestnut as a seasonal menu item for the Chinese New Year period, available for a limited time at selected outlets across Thailand.
Known in Thai as ชาทับทิมสมหวัง, the drink features a pomegranate-based tea profile paired with a water chestnut popping topping, offering a light, crisp texture rather than traditional tapioca pearls.
It is served in special cup designs created for the seasonal campaign.
The menu item is released as part of a collaboration with Thai film studio GDH, linked to its recent film Laan Ma (หลานม่า). The campaign adopts a “drinkable nostalgia” theme, referencing family-oriented storytelling from the film and reflected across in-store visuals and packaging.
The seasonal drink is sold from 4 February to 31 March 2026, or while stocks last, and is available at 238 participating ChaTraMue locations as well as selected delivery platforms in Thailand.
Reference: ChaTraMue


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