Kome to Circus（米とサーカス） has announced a New Year seasonal dining event themed around the 2026 zodiac sign, the Horse, introducing a limited-time in-store campaign known as the Horse Festival.
The activation takes the form of a time-boxed menu event, featuring horse-meat dishes offered exclusively during the campaign period. Rather than a permanent menu update, the festival is positioned as a New Year–only dining experience, aligning zodiac symbolism with the brand’s established focus on rare and unconventional ingredients.
モツ入り桜すき鍋 Sakura sukiyaki with assorted offal 
馬チ〇コ丸焼き Whole-roasted horse penis 
馬脳みそ 塩焼き or 天ぷら Horse brain, salt-grilled or tempura 
馬シビレ塩焼き Salt-grilled horse thymus (sweetbread) 
桜ユッケ Horse meat yukhoe (Korean-style raw beef dish) 
馬大動脈のコリコリ刺 Crunchy sliced horse aorta (sashimi-style) 
馬大動脈のコリコリ刺 Crunchy sliced horse aorta (sashimi-style) 
馬脊髄ポン酢 Horse spinal cord with ponzu sauce
Participating locations include Takadanobaba and Shibuya PARCO, with availability limited to the duration of the event.
The Horse Festival is structured as a seasonal, in-store experience, designed to be tried during the New Year period rather than extended beyond it.
Resource: PR Times
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