Hamamatsu City in Shizuoka, Japan has launched limited-edition Evangelion-themed gyoza as part of the Shin Hamamatsu Project, a citywide anime tourism campaign.
The collaboration introduces three Evangelion gyoza variants, inspired by Evangelion Units 01, 00, and 02, and is available through selected local food outlets participating in the campaign’s official Gourmet Mission.
The Evangelion gyoza are positioned as time-limited, location-specific retail items, designed to drive fan travel, foot traffic, and social sharing. The products rely on unit colors and franchise recognition rather than culinary innovation, turning food into a collectible anime crossover souvenir.
The launch forms part of a broader strategy combining anime IP, local retail, and tourism routing, a model increasingly used by Japanese cities to generate short-term retail demand and destination awareness.
The Evangelion-themed gyoza are available in Hamamatsu for a limited time, subject to outlet participation and stock.
Reference: Shin Hamamatsu Project
0 Comments