Yeo’s 楊協成 Café Series：班蘭戚風豆奶

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English | 中文

班蘭豆奶，不新鮮。
但班蘭戚風一出現，畫面立刻不一樣了。

不是廚房，不是營養標示，
而是咖啡館裡那塊鬆軟、帶著班蘭香氣、剛從烤箱出來的蛋糕。

這正是 Yeo’s 楊協成 這次的切入點。
它沒有再強調功能、配方或健康訴求，而是直接把「甜點感」放進豆奶裡，讓人一眼就懂。

這不是一杯需要被說服的飲料。
而是一杯下午會想拿起來喝的豆奶。

更關鍵的是，這個系列來得很低調。
沒有高調鋪陳 Café Series 的未來藍圖，也沒有鋪天蓋地的宣傳語彙，像是先把產品放上架，觀察市場反應。

在一個「低糖、機能、強化營養」早已成為基本配備的豆奶市場，
Yeo’s 選擇換一種方式說話；
不再賣理性，而是回到情緒與畫面。

不是翻天覆地的轉型。
只是，讓豆奶變得更想喝。

References: Yeo's, MYDIN

English | 中文

Location: Malaysia

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