Mister Donut × Godiva 推出「不在門市販售」的甜甜圈

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English Version | 中文版本


Mister Donut 與 GODIVA 在日本推出全新聯名甜甜圈，但這款產品不會出現在門市櫥窗中。

這款名為 Trio Heart Chocolate & Praline 的甜甜圈，僅限透過 misdo Net Order 系統預訂。消費者需使用官方 App 或網站下單，並於指定期間到店取貨，僅提供外帶，不開放門市現場直接購買。

產品本體為巧克力甜甜圈，內層搭配巧克力與果仁糖風味內餡。上方放置 三顆心形吉拿棒，分別以可可、草莓與巧克力風味呈現，整體視覺明確對應情人節的送禮需求。

在整個 Mister Donut × Godiva 聯名系列中，這款產品的銷售方式相對不同。其他聯名甜甜圈可於門市直接選購，而這款則被設定為 預約限定商品，讓「下單方式」本身成為體驗的一部分。


此次推出時間也配合 Mister Donut 在日本的 55 週年。透過聯名與限定通路，品牌同時呈現紀念意義與銷售節奏的控管。

相較於開發全新口味方向，這款甜甜圈更接近一項 通路導向產品。透過線上預訂、限定取貨期間與門市不可見的設計，反映大型連鎖品牌近年對數位下單與需求管理的運用。

對消費者而言，這款甜甜圈的「被發現」起點，不是在櫃檯，而是在手機上。

English Version | 中文版本

參考來源: Mister Donut

Location: Japan

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