This Mister Donut × Godiva Doughnut Isn’t in Stores — and That’s the Point
Mister Donut has released a new collaboration item with GODIVA in Japan, but customers won’t find it in display cases.
The doughnut, called Trio Heart Chocolate & Praline, is a Net Order–only product. Orders must be placed through the misdo app or website, with pickup scheduled during a limited window. It is takeout only and does not appear at physical store counters.
Visually, the product features a chocolate doughnut base with layered chocolate and praline creams. On top are three heart-shaped churros, each finished differently—cocoa, strawberry, and chocolate—creating a presentation clearly oriented toward gifting and the Valentine’s season.
This item sits alongside the main Mister Donut × Godiva lineup but is handled differently in terms of access. While other collaboration doughnuts are sold in stores, this one is positioned as a reservation-exclusive, making the ordering process part of the experience.
The release also aligns with Mister Donut’s 55th anniversary in Japan, using the collaboration to highlight brand history and controlled availability. Pricing is set higher than standard items, consistent with previous Godiva collaborations.
Rather than introducing a new flavor direction, the Trio Heart doughnut functions as a channel-specific product. Its limited visibility, pre-order requirement, and fixed pickup period reflect how large chains increasingly use digital ordering to manage demand and shape consumer behavior.
For customers, discovery happens online first, not at the counter.
Reference: Mister Donut
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