Spritzer 農曆新年 2026 推出「Unstoppable Love」，聚焦家庭與健康

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English | 中文

Spritzer 公布 2026 年農曆新年主題活動 「Unstoppable Love」，以 家庭關係 與 日常健康 為核心訊息，展開一系列節慶期間的品牌推廣。

本次活動以一支 品牌短片 作為主要溝通載體，由 大穎（Dior） 與 李文键（Joseph Lee） 參與演出，透過 時間穿梭的敘事設定，傳達陪伴與關懷能跨越世代延續。短片作為節慶檔期的情感入口，而非新品發表。

配合農曆新年檔期，Spritzer 推出 250ml 天然礦泉水農曆新年限定包裝，共 三款節慶標籤設計。同時，品牌亦同步強調其 氣泡水系列，主打 無糖、無甜味劑、零卡路里 的產品定位。

線下活動方面，Spritzer 規劃於 2026 年 2 月 4 日至 8 日，在 Pavilion Bukit Jalil 舉辦 農曆新年路演活動，現場包含 產品試飲、互動遊戲與見面活動。活動期間亦搭配 指定促銷與隨購贈品機制，於部分銷售管道同步進行。

整體而言，「Unstoppable Love」延續 Spritzer 歷年農曆新年的溝通方向，持續將 補水行為 與 家庭照顧、健康生活 連結，透過節慶情境強化品牌存在感，而非導入產品線變動。

English | 中文

參考來源: Spritzer

Location: Malaysia

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