Spritzer Celebrates Family and Health This Chinese New Year With “Unstoppable Love”

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English | 中文

 Spritzer has launched its Chinese New Year 2026 campaign, titled “Unstoppable Love,” centring on themes of family connection and everyday health.

The campaign is anchored by a short film starring Dior (大穎) and Joseph Lee (李文键), using a time-travel narrative to frame love and care as values that persist across generations. The film functions as the emotional lead-in to a broader festive activation, rather than signalling a new product launch.

For the festive period, Spritzer is rolling out limited-edition 250ml Natural Mineral Water bottles with three Chinese New Year label designs. The brand is also highlighting its sparkling water range, positioned as zero sugar, zero sweeteners, and zero calories.

Offline engagement is a key component of the campaign. A Spritzer Chinese New Year roadshow will run from 4 to 8 February 2026 at Pavilion Bukit Jalil, featuring product sampling, games, and meet-and-greet activities. Selected promotions and gift-with-purchase mechanics are available during the campaign period.

“Unstoppable Love” continues Spritzer’s established Chinese New Year strategy of linking hydration with family care and health-conscious daily habits, using the festive season to reinforce brand presence rather than introduce product changes.

English | 中文

Reference: Spritzer

Location: Malaysia

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