PepsiCo Enters Thailand’s Konjac Snack Segment With Muek Gee Mong

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English Version | 中文版本

PepsiCo has entered Thailand’s konjac snack segment with the launch of Muek Gee Mong, a spicy konjac-based snack aimed at mainstream convenience retail.

The product is imported by Pepsi-Cola (Thai) Trading and has rolled out across major Thai retail channels, including convenience stores and large-format grocers. This marks PepsiCo’s first move into Thailand’s konjac strip snack category, a format known for its chewy texture and bold seasoning.


Muek Gee Mong is available in hot & spicy and mala-style flavours, aligning with local demand for strong heat and numbing spice. It is positioned as a ready-to-eat snack, suitable for quick consumption.

Retail listings indicate the product is manufactured outside Thailand, with some distributors listing China as the country of origin. Rather than extending a global snack brand, the launch reflects a region-specific format test.

In Thailand, konjac snacks have shifted from niche to mass-market, driven by convenience-led snacking and flavour intensity. PepsiCo’s entry signals rising competition in a segment previously dominated by local and regional players.

At present, no dedicated campaign page or formal press release has been released, with visibility driven mainly by retail presence and social media seeding.

English Version | 中文版本

Reference: @manuddreview711

Location: Thailand

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