百事進軍泰國蒟蒻零食市場

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English Version | 中文版本

「หมึกกี่โมง」蒟蒻條辣味零食正式上架

百事公司正式切入泰國蒟蒻零食市場，推出全新品牌「หมึกกี่โมง」蒟蒻條零食，主打重口味辣感與麻辣風味，鎖定便利商店與大型零售通路。


目前市面可見多個規格，包括 17 克小包裝 與 50 克標準包裝，主打麻辣原味、重辣風味，定位為即食型蒟蒻條零食，適合隨手食用。

通路資訊顯示，該產品由 百事泰國貿易公司（Pepsi-Cola Thai Trading）進口，部分零售資料標示產品產地為中國，屬於海外製造、本地銷售模式。

在泰國市場，蒟蒻條零食已從小眾商品轉為主流零食類別，常見於便利商店、量販通路與線上平台。此次百事導入自有品牌切入該品類，顯示大型食品集團正加速佈局蒟蒻零食賽道。

目前尚未出現獨立官方活動頁或大型廣告投放，市場曝光主要來自實體通路鋪貨與社群自然分享，屬於通路先行型上市節奏。

English Version | 中文版本

Reference: @manuddreview711

Location: Thailand

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