Mirinda 以杏花與桃花視覺迎接越南 Tết 2026

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English Version | 中文版本

Mirinda 在越南迎接 2026 年 Tết，推出一組以兩種代表性農曆新年花卉為靈感的節慶視覺企劃— 黃色杏花（hoa mai）與粉色桃花（hoa đào）。

整體視覺以高飽和色彩與花卉元素為主軸，用來標示春季與農曆新年的到來。黃色杏花常被視為南越的重要節慶象徵，而粉色桃花則更常出現在北越的年節語境中。兩種花卉並置，形成的是一種廣泛可辨識的 Tết 氛圍，而非指向單一地區的敘事。

在這組 Tết 視覺中，Mirinda 將重心放在節慶情緒與慶祝氛圍。明亮的配色、盛開的花卉與輕快的畫面配置，共同指向歡樂、更新與團聚等節慶關鍵詞。整體訊息保持輕鬆且易於理解，更接近節慶問候，而非以產品或故事為核心的傳達。

這樣的呈現方式，也與越南市場中多數農曆新年品牌操作相符，重點落在曝光與文化熟悉度。Mirinda 將自己置於日常的 Tết 場景之中，透過普遍被理解的文化符號，在這個重要節期與消費者建立連結。



相關內容已陸續出現在 Mirinda Vietnam 的社群平台，以一致且節慶感明確的視覺語言，強化品牌在整個 Tết 檔期中的存在感。

English Version | 中文版本

參考來源: Mirinda

Location: Vietnam

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