Mirinda Welcomes Tết 2026 in Vietnam With Apricot and Peach Blossom Visuals

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English Version | 中文版本

Mirinda marks Tết 2026 in Vietnam with a festive visual campaign inspired by two of the country’s most recognisable Lunar New Year symbols: yellow apricot blossoms (hoa mai) and pink peach blossoms (hoa đào).

The campaign uses bold colours and floral imagery to signal the arrival of spring and the Lunar New Year season. Yellow Apricot Blossoms are commonly associated with southern Vietnam, while Pink Peach Blossoms are more closely linked to the north. By placing both flowers side by side, the visuals reflect a broadly recognisable Tết atmosphere rather than a region-specific narrative.

Mirinda’s Tết execution focuses on mood and celebration. Bright palettes, blooming flowers, and cheerful compositions are used to align the brand with joy, renewal, and togetherness during the holiday period. The messaging remains light and accessible, functioning primarily as a seasonal greeting rather than a product-led or story-driven campaign.



As with many Lunar New Year brand activations in Vietnam, the emphasis is on visibility and cultural familiarity. Mirinda positions itself as part of everyday Tết moments, using widely understood symbols to connect with consumers during one of the country’s most important festive periods.

The campaign appears across Mirinda Vietnam’s social platforms, reinforcing the brand’s presence throughout the Tết season with a clear, celebratory visual language.

English Version | 中文版本

Reference: Mirinda

Location: Vietnam

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