Oriental Kopi 把 Kopi O 做成即飲包裝

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English Version | 中文版本


Oriental Kopi 推出即飲包裝的 Kopi O，將原本只在門市飲用的招牌黑咖啡，延伸為可隨時飲用的零售形式。

這款產品沿用品牌一貫的 三種咖啡豆配方，結合 Arabica、Robusta 與 Liberica，並以「黃金比例」作為主要訴求，強調保留咖啡的香氣與厚實口感。官方資訊指出，咖啡採用 中低溫慢焙，以平衡濃度與香氣表現。

從產品定位來看，這次並非推出全新風味，而是將既有的 Kopi O 轉換為 即飲、可攜式的飲用形式。這樣的做法，也呼應近年東南亞咖啡品牌的共同趨勢，將門市體驗延伸至居家或外出都能接觸到的日常場景。

即飲 Kopi O 與 Oriental Kopi 既有的零售商品並列販售，顯示品牌正逐步從「到店飲用」延伸至 日常消費場景。整體來看，這款產品更像是既有招牌的延伸，而非重新定義 Kopi O 的角色。

在現階段，重點仍放在 形式上的轉換，讓熟悉的 kopi 風味，以更方便的方式進入日常生活。

English Version | 中文版本

參考來源: Oriental Kopi

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