Ayam Brand「Makan Ceria Kongsi Bersama」農曆新年企劃

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English Version | 中文版本


Ayam Brand 在農曆新年期間推出名為 「Makan Ceria Kongsi Bersama」 的節慶型品牌活動，主打年節聚餐與家庭共享的用餐情境。

本次企劃聚焦於即食手撕雞系列，作為年節料理的彈性食材選項，適合家庭聚會與多人分享。主打口味包括黑胡椒、韓式辣醬、美乃滋與香辣口味，強調口味多樣、容易搭配。

品牌同步提出多款適合新年餐桌的分享式料理建議，例如手撕雞魚生等混搭吃法，主打快速準備、減少下廚負擔，貼合節日期間忙碌的用餐需求。

配合活動檔期，企劃亦包含期間限定的購買兌換安排，作為年節消費情境中的附加誘因。

整體來看，這是一項節慶使用情境推廣，透過料理應用與共享概念，重新定位既有產品系列在農曆新年家庭餐桌中的角色，而非新品上市或產品測試。

English Version | 中文版本

參考來源: Ayam Brand

Location: Malaysia

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