Ayam Brand “Makan Ceria Kongsi Bersama” Chinese New Year Campaign

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English Version | 中文版本


Ayam Brand is marking Chinese New Year with a seasonal campaign titled “Makan Ceria Kongsi Bersama.”

The campaign centres on its ready-to-eat Pulled Chicken range, positioned as a flexible ingredient for festive home meals and group gatherings. Featured flavours include Black Pepper, Spicy Korean Gochujang Sauce, Mayonnaise, and Hot Chilli.

To tie into reunion dining, the brand highlights simple, shareable CNY dish ideas such as pulled chicken yee sang and other mix-and-match recipes, leaning into convenience for busy festive periods.

In addition to recipe inspiration, the activation also includes a limited-time redemption mechanic linked to selected purchases, running across the Chinese New Year season.

Overall, this initiative functions as a seasonal usage push, reframing an existing product range for Chinese New Year cooking and family sharing, rather than a new product introduction.

English Version | 中文版本

Reference: Ayam Brand

Location: Malaysia

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