甜甜圈變成炸雞堡：台灣 7-ELEVEN 的熱食新嘗試

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English Version | 中文版本

台灣 7-Eleven 近期在熱食區推出一款新品，將原本屬於甜點的甜甜圈，直接作為炸雞堡的麵包結構使用。

這款產品以 Mister Donut 的波堤圈取代一般漢堡麵包，外型維持環狀甜甜圈的辨識度，內部夾入肯瓊風味炸雞排，並搭配 美乃滋 與 蜂蜜風味醬。整體設計清楚，做法直接，讓甜甜圈成為承載鹹食的主要結構。

根據官方熱食列表資訊，該產品定價為 新台幣 119 元。多家台灣美食媒體指出，這款炸雞堡屬於 區域限定販售，主要集中於大台北地區，實際供應情況仍以各門市為準。

波堤圈來自 Mister Donut Taiwan，其特色在於帶有彈性與嚼勁的口感。此次被用作炸雞堡外層，讓甜甜圈從甜點角色轉為結構用途，同時保留原本熟悉的外觀與口感特性。

整體來看，這類商品屬於台灣便利商店常見的 熱食測試型產品，透過熟悉品牌的結合與形式調整，以 短期方式 進行市場測試，而非作為 長期固定販售 的品項。

目前，這款甜甜圈炸雞堡也反映出台灣便利商店在熱食品項上，持續嘗試不同 混合形式 的操作方向，重點放在 結構清楚、視覺明確，並快速推向市場進行測試。

English Version | 中文版本

參考來源: 7-Eleven

Location: Taiwan

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