7-Eleven 菲律賓推出 Chef Creations「東方料理餐盒」主食新品

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English Version | 中文版本

7-Eleven 菲律賓正式推出 Chef Creations 東方料理餐盒（Oriental Plates），主打即熱即食的日常主食選項，鎖定通勤族與附近居民的午餐、晚餐需求。

本次上架包含兩款口味：
西蘭花牛肉，以熟悉的醬香路線呈現；
糖醋魚，走酸甜平衡、偏大眾口味取向。
產品定位清楚，不走創新實驗，而是直接對準「吃得飽、吃得快、吃得懂」。

這波新品屬於 Chef Creations × LEP 系列，延續 7-Eleven 將便利商店餐食推向「正餐化」的策略方向。整體訴求集中在價格可負擔、門市取得容易，以及高重複購買率，而非限量或話題炒作。

此系列被設計為高度便利的即食主餐，無需選擇成本，適合快速消費場景。口味採用市場熟悉的中式家常菜方向，降低嘗試門檻。鋪貨於一般門市，強化日常可見度，角色明確為「代替一餐」，而非零食或嘗鮮產品。

目前已於指定 7-Eleven 菲律賓門市販售中。

English Version | 中文版本

參考來源: 7-Eleven

Location: Philippines

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