王老吉 國際版 WALOVI 草本飲料進駐新加坡 7-Eleven，主打經典與氣泡兩款

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English | 中文


Walovi 為中國老字號草本飲料品牌「王老吉」面向海外市場所使用的國際品牌名稱，近期已於新加坡部分 7-Eleven 門市上架，正式進入便利商店通路。

本次引進的品項包含經典草本飲料，以及加入輕微碳酸口感的氣泡版本（Sparkling / Bubble）。兩款皆定位為冷藏即飲型飲料，主打隨手購買、即時飲用的日常解渴場景。

從產品形式與通路選擇來看，Walovi 此次並未以傳統中藥或保健飲品角度切入，而是透過現代化包裝，以及氣泡、無糖等版本，將原本具有歷史背景的草本配方轉換為更符合年輕族群與國際市場的即飲飲料選項。進駐 7-Eleven 也意味著其消費情境被放在日常便利補給，而非專門的中藥或養生通路。

實際販售品項與鋪貨門市將依各店配置為準，目前以市區高人流的便利商店據點為主要通路。

English | 中文

參考來源: 7-Eleven

Location: Singapore

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