Seven-Eleven Japan 推出 Glico Pocky「Happiness Blue Berry」情人節限定款

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English Version | 中文版本

隨著情人節接近，Seven-Eleven Japan 推出一款期間限定零食，配合節日檔期上架。

來自 Ezaki Glico 的 Pocky Happiness Blue Berry，在視覺呈現上進行調整。Pocky 餅乾棒外層裹上藍莓風味巧克力，呈現柔和的藍色，並搭配 粉紅色愛心造型的椒鹽脆餅。

該商品於 1 月 13 日 上市，限定於日本全國 Seven-Eleven 門市販售。產品設定以 情人節送禮與季節限定 為核心，重點放在 色彩對比與外觀呈現，而非改變既有的 Pocky 產品形式。

如同多數日本便利商店的季節性商品，這是一款 限期販售商品，主要對應 快速選購、即時送禮與短期話題性，而非長期常態販售。

對日本消費者而言，這類商品再次呈現 情人節如何影響零食的短期設計方向 — 形式簡單、配色鮮明，也便於分享。

English Version | 中文版本

參考來源: Pocky

Location: Japan

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