CP 馬來西亞於 7-Eleven 推出即食漢堡新品系列

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English Version | 中文版


CP 馬來西亞近日於 7-Eleven 馬來西亞 上架全新 即食漢堡系列，主打 便利取用的日常食品定位，並以 7-Eleven 作為獨家販售通路。

本次推出的口味共有 三款，分別為 蛋漢堡、蝦漢堡，以及酪乳炸雞漢堡。產品以 即食形式 呈現，適合 加熱後快速食用，定位並非正餐替代，而是 介於點心與簡餐之間的便利選項。

此系列延續 CP 在 冷藏與即食產品線 上的布局方向，選用 熟悉且接受度高的口味設定，對應 便利商店常見的消費情境。透過與 7-Eleven 馬來西亞合作，產品鎖定 上班日、深夜或短暫休息時段的快速餐食需求。

實際販售情況將依 各門市地點與庫存狀況 而有所不同。

整體而言，這組新品進一步 擴充了 CP 馬來西亞於即食與半即食食品市場的版圖，也 強化其在便利商店通路中的即拿即食定位。

產品重點

  • 即食漢堡產品形式
  • 蛋、蝦、酪乳炸雞三款口味
  • 7-Eleven 馬來西亞獨家販售通路

English Version | 中文版

參考來源: CP Malaysia

Location: Malaysia

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