Starbucks Reopens Its First Indonesia Store at Plaza Indonesia with a New Design
Starbucks has reopened its first-ever store in Indonesia at Plaza Indonesia following a full redesign, marking a renewed chapter for the brand’s original Jakarta location.
The store, now operating as Starbucks Reserve Plaza Indonesia, originally opened on 17 May 2002. It has been relocated to the mall’s basement level as part of Plaza Indonesia’s tenant reconfiguration, with the move used as an opportunity to reimagine the space rather than recreate the original layout.
The redesigned outlet spans approximately 311 square metres and accommodates up to 101 guests. It operates daily from 8am to 10pm. The interior draws on Starbucks’ long-standing relationship with Indonesian coffee, particularly Sumatra, reflected through warm wood tones, earthy colours, and material references inspired by coffee-growing landscapes.
The reopening was marked by a Pour Over Ceremony, highlighting manual brewing and coffee craft. According to the brand, the location is positioned as a “mother store” for Indonesia, acknowledging Starbucks’ early presence in the market while aligning the space with its current Reserve concept.
Starbucks stores in Indonesia are operated by PT Sari Coffee Indonesia, the brand’s exclusive licensee in the country. The Plaza Indonesia outlet continues to serve as a symbolic reference point within Starbucks’ Indonesian store network, rather than a standard retail rollout.
The refreshed store is now open to the public.
Reference: Starbucks


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