Starbucks Korea Releases “103 STARBUCKS STORES” Curated Store Guide
Starbucks Korea has released “103 STARBUCKS STORES”, a curated store guide featuring 103 selected Starbucks locations across South Korea.
The project organizes 103 stores into 10 themes, highlighting a wide range of store formats, environments, and locations. The selection includes stores designed around scenery, architecture, seasonal atmosphere, and distinct spatial layouts, presenting how different Starbucks locations vary across the country.
Rather than focusing on new menu items, the release takes the form of a brand-published guide. The collection is available as a printed booklet placed at magazine racks in selected Starbucks stores nationwide (availability varies by location), and as a downloadable PDF accessible via Starbucks Korea’s official Instagram profile link.
Each store is introduced within a thematic grouping, allowing readers to browse locations by setting and design approach. The guide functions as a reference for those interested in visiting different Starbucks stores beyond their usual neighborhood locations.
“103 STARBUCKS STORES” positions Starbucks Korea’s physical stores as a curated network, with emphasis placed on store design, location, and atmosphere rather than product launches or promotions.
The release highlights Starbucks Korea’s retail footprint through a structured, editorial-style format centered on physical spaces.
Reference: Starbucks
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