Nestlé La Frutta Jolly Freeze Launches Clover-Shaped Jelly-Coated Sherbet in Thailand
Nestlé Thailand has introduced a new addition to its La Frutta Ice Cream line in Thailand with the launch of La Frutta Jolly Freeze, a clover-shaped frozen dessert positioned for light, everyday consumption.
The new product features a jelly-coated exterior paired with a smooth sherbet interior, placing emphasis on texture contrast rather than richness. It is positioned as a low-calorie option at around 90 calories per piece, in line with La Frutta’s lighter, fruit-forward ice cream positioning in the Thai market.
La Frutta Jolly Freeze is available in two flavours:
- Apple
- Kyoho Grape
Visually, the product stands out with its four-leaf clover shape, a design choice that sets it apart from conventional bar and stick ice creams commonly found in convenience store freezers.
In Thailand, La Frutta Jolly Freeze is distributed through convenience retail channels, including 7-Eleven stores, reinforcing its role as a grab-and-go frozen snack rather than a premium dessert item.
The product continues Nestlé La Frutta’s approach of introducing playful formats and textures within the everyday ice cream category, while maintaining its focus on low-calorie, light refreshment.
Reference: Nestlé



Comments