This isn’t a new condiment. It’s a familiar action made bigger.
Taburi started as fries seasoning. Now it’s positioned as an everyday sprinkle - for fries, pasta, fried snacks, anything that needs a quick flavour lift. Open the pack, tabur, move on.
The flavours say it all: Balado, Cheese, BBQ, Corn, Spicy. Familiar, snack-first, family-friendly. Small packs, low price, easy repeat buys.
There’s no big brand story here, and that’s the point.
Taburi isn’t trying to impress. It’s trying to stick.
For Indofood, this is about scale, not theatre.
When “sprinkling” is already part of daily eating, the real game is simple:
become the default sprinkle people reach for.
Reference: Indofood
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