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| Street Fighter: Hadoken Churros |
At the end of the year, city life is often filled with exhibitions and pop-up events, but simply looking rarely leaves a lasting impression. Experiences that intersect with everyday routines—a drink, a dessert—tend to capture attention more effectively. In recent years, IP presence has shifted from being confined to displays or merch to becoming part of daily experiences, offering cultural moments that feel accessible and immediate.
This approach is on full display at Tokyo’s Great Capcom Exhibition (大カプコン展 ―世界を魅了するゲームクリエイション). During the event, Creative Museum Tokyo Cafe presented culinary creations inspired by Capcom classics, such as Hadouken Churros, referencing iconic moves from Street Fighter, and pudding desserts themed after Ōkami characters. Visitors could enjoy these treats without needing exhibition tickets, allowing the experience to naturally extend into everyday life rather than being confined to the show floor.
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| Street Fighter: Hadoken Tomato Pasta |
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| Monster Hunter: Hunter's Meal |
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| Ace Attorney: Ace Attorney Noriben |
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| Mega Man: Mega Man vs. Yellow Devil Curry |
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| Capcom Animals: Palico |
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| Capcom Animals: Amaterasu |
From an editorial perspective, these offerings illustrate a shift in how IP engages audiences. Large exhibitions carry extensive histories and creative lore, but food provides a low-barrier entry point, enabling broader participation. Desserts and small bites act as accessible touchpoints—they require no prior knowledge and little time investment, making cultural engagement feel effortless within the rhythm of daily urban life.
The real question is whether these IP-inspired food experiences will last beyond the exhibition period. For consumers, choosing a dessert might not only satisfy taste but also create a brief, memorable cultural moment. It’s an example of how interactive experiences can quietly become part of daily life, leaving traces that linger long after the exhibition ends.
Source: CREATIVE MUSEUM TOKYO CAFE
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