Orion Vietnam Launches An Rice Crackers x O’Star & Swing Flavour Crossover

English Version | 中文版本

Orion Vietnam has launched a new An rice crackers crossover featuring flavours inspired by its own snack brands O’Star and Swing.


The limited pairing includes Grilled Rib flavour, borrowing O’Star’s signature BBQ-style taste, and Baked Potato Cheese flavour, drawing from Swing’s cheese-forward profile. Both variants come with refreshed packaging that places the An rice cracker format alongside the more youth-driven O’Star and Swing branding.

The release is positioned as a flavour and portfolio extension rather than a new brand, reinforcing Orion Vietnam’s strategy of cross-pollinating familiar snack tastes within its existing brand system.

English Version | 中文版本

Reference: Orion Vietnam

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