Pizza Hut Indonesia has arrived with a durian innovation that speaks to local taste culture. The MusangKing Crispy Melts turn one of Southeast Asia’s most beloved fruits into a crispy, flaky pocket of creamy Musang King durian and custard. Each bite balances the fruit’s rich sweetness with a familiar, approachable texture.
This launch is part of Pizza Hut’s Seriously Musangking menu, a curated collection of durian offerings including Pizza Royal Musangking, Silky Smoothies, and Moussesangking Flaky Puffs. Together, they show a deliberate cultural collaboration, positioning durian as a premium ingredient within fast-casual dining while respecting its regional legacy.
The Crispy Melts demonstrate how classic formats can evolve with authentic local flavors, creating a shared culinary moment for durian enthusiasts and curious diners alike. By embedding Musang King into mainstream dining, Pizza Hut affirms durian’s place in contemporary food culture - rich, indulgent, and proudly local.
The MusangKing Crispy Melts are now available across participating outlets, offering a fresh, inspired way to experience the king of fruits.
Reference: Pizza Hut Indonesia
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