Starbucks Opens Concept Store Inside Hong Kong Palace Museum
Starbucks has opened a new concept coffeehouse inside the Hong Kong Palace Museum, located in the West Kowloon Cultural District.
The Hong Kong Palace Museum is a public museum dedicated to the study and display of Chinese art, history, and cultural heritage, with exhibitions developed in collaboration with major cultural institutions.
The store was designed specifically for a museum setting. Its interior features subdued lighting, natural materials, and artwork created by Hong Kong–based artists, including calligraphy, ceramics, and botanical illustrations integrated into the space.
The opening aligns with the museum’s special exhibition Ancient Egypt: Unveiled Treasures from Egyptian Museums. To coincide with the exhibition period, Starbucks introduced a limited-time selection of themed food, beverages, and merchandise available at the museum location.
Starbucks also released a Hong Kong Palace Museum Collection, featuring drinkware and lifestyle items inspired by motifs from imperial-era artefacts. The collection is positioned as museum-linked merchandise, rather than part of the regular Starbucks range.
According to official information, the museum store is intended to provide a quiet resting space for visitors, with an emphasis on design coherence and alignment with the museum environment.
The Starbucks concept store is located on the ground floor of the Hong Kong Palace Museum and operates during regular museum opening hours.
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Reference: Starbucks


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