PunThai Coffee Launches National Student Design Contest — Winning Artwork to Appear on Food Trucks Across Thailand

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Thai coffee brand PunThai Coffee, under PTG Energy, has announced a nationwide design competition for university students across Thailand.

The campaign, titled “Punthai… Design Anything Is Possible,” invites students to create graphic designs for Punthai’s food trucks. Selected winning designs will be produced and installed on real food trucks operating nationwide, turning student artwork into moving brand assets.

Eligibility

  • Open to University Students in Thailand
  • Individual or team entries (up to 3 members)

Submission Deadline

  • 24 April 2026

Prize Breakdown (Total Over 600,000 THB)

  • 1st Prize: 200,000 THB
  • 2nd Prize: 100,000 THB
  • 3rd Prize: 50,000 THB
  • 7 Runner-Up Awards: 20,000 THB each
  • Top 10 institutions: 20,000 THB each

The initiative highlights Punthai Coffee’s youth creative engagement strategy, merging branding, mobility, and student participation into one activation model.

Rather than limiting the contest to digital recognition, the brand is extending creative exposure into physical retail infrastructure, allowing student-designed graphics to become part of Thailand’s street-level coffee ecosystem.


This approach aligns with a broader Southeast Asian pattern of food and beverage brands collaborating with independent designers. Earlier this year, a Singapore-based indie food graphic studio similarly demonstrated how everyday F&B branding can evolve into collectible visual culture.

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As food trucks continue to function as flexible, high-visibility retail platforms, student-led design integration is emerging as a practical marketing pathway within the region’s competitive coffee landscape.

[English Version | 中文版本]

Reference: PunThai Coffee



Location: Thailand

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