MAGGI 馬來西亞推出 2026 農曆新年活動，聚焦家庭廚師

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English | 中文

MAGGI 馬來西亞正式公布 2026 年農曆新年活動，延續品牌以家庭下廚者為核心的節慶溝通方向。本次活動以「The Flavours of New Year Start From The Heart」為主題，聚焦準備團圓飯的家庭廚師，包括首次主理年菜的新手下廚者。

活動主軸與重點設計

本次農曆新年活動圍繞 MAGGI「Wheel of Flavours」料理規劃概念 展開，透過數位形式整理節慶菜色靈感，協助家庭廚師安排年菜內容。

相關菜單依四個方向分類，包括 吉祥、健康、豐盛與歡樂，對應不同團圓餐桌情境，降低年節下廚的準備門檻。

MAGGI® 永恆喜悅魚生（SYIOK 辣香版）
加入 MAGGI® SYIOK 鄉村辣椒醬與 MAGGI® 足夠味調味粉，為傳統撈生帶來香辣鮮味層次，為新年增添熱鬧與好運。
 

MAGGI® 金玉滿堂南瓜西蘭花帶子
以 MAGGI® 雞精塊與 MAGGI® 蠔油調味，呈現清甜南瓜、爽脆西蘭花與鮮嫩帶子的平衡滋味，象徵富足與圓滿。

MAGGI® 吉祥清蒸石斑魚
運用 MAGGI® 蠔油、MAGGI® 鮮味醬油與 MAGGI® 濃縮雞高湯提鮮，魚肉細嫩、味道層次分明，適合作為團圓飯的主菜。

MAGGI® 招財酸甜蝦
結合 MAGGI® 辣椒醬、蠔油與番茄醬調製酸甜醬汁，包裹鮮蝦，口感開胃，為年節餐桌增添喜氣。

AGGI® 福氣藥材雞
以 MAGGI® 濃縮雞高湯熬煮，搭配草本香料，湯頭溫潤醇厚，適合闔家共享，象徵團圓與溫暖。

年節菜色內容概覽

活動所呈現的年節料理涵蓋多道農曆新年常見菜式，例如：

  • 魚生
  • 南瓜西蘭花帶子
  • 清蒸石斑魚
  •  酸甜蝦
  •  藥材雞

相關料理以家庭製作為導向，並搭配 MAGGI 現有的調味醬料與湯底產品進行示範，未涉及新品口味推出。

推廣期間與活動安排

配合農曆新年活動，MAGGI 同步推出期間限定促銷企劃。活動於指定期間內進行，消費者購買相關產品後可參與抽獎或回饋活動。

實際參與方式、適用產品與活動內容，將依零售通路與推廣節奏有所調整。

本活動屬農曆新年期間的季節性行銷企劃。
相關菜色示範、活動形式與推廣安排，將依市場與通路規劃而有所不同。

English | 中文

參考來源: Nestlé Malaysia

Location: Malaysia

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