Indofood Ice Cream expands Choc Rocks with Korean-Inspired flavours

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English | 中文

Indofood Ice Cream has expanded its Choc Rocks lineup with a Korean-inspired flavour series, adding new options built around familiar K-food references.

The latest additions include Goguma Mochi, inspired by Korean sweet potato desserts, and Choco Mint, a flavour combination commonly associated with Korean snack culture. Both follow the existing Choc Rocks format: a crunchy chocolate-coated ice cream bar designed for quick, everyday consumption.

Rather than positioning the flavours as a one-off novelty, the brand presents them as part of an ongoing series. The focus remains on recognisable flavour cues translated into a mass-market ice cream format that is easy to understand at the freezer.

This update does not lean on cultural storytelling or authenticity claims. It simply adds new flavour options to the Choc Rocks range while keeping the product experience consistent.

With the Korean-inspired series, Choc Rocks continues to refresh its range through flavour updates rather than structural changes, keeping the brand aligned with everyday ice cream choices.

English | 中文

Resource: IndoFood Ice Cream

Location: Indonesia

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